Brand & Communications Specialist (Kanopy)

Overdrive - Cleveland, OH

Full-time - Entry Level

Cleveland, OH

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Brand & Communications Specialist at Kanopy plays a crucial role in enhancing the company's brand presence through effective written and visual communications. This position is designed for a creative individual who can develop and execute a comprehensive social media strategy across various platforms, including Instagram, Facebook, TikTok, and LinkedIn. The specialist will work closely with internal teams to ensure that all marketing and advertising campaigns align with Kanopy's brand initiatives and messaging. This role requires a blend of generalist skills in brand strategy and specialized knowledge in the film, content, and streaming industry, making it essential for the candidate to have a deep understanding of the Kanopy brand, its attributes, and its go-to-market strategies. In this hybrid position, the specialist will spend two days on campus in Cleveland, Ohio, and three days working from home. The responsibilities include creating engaging content for social media, collaborating with marketing teams, and producing brand-focused copy for various channels such as email, ads, and trade show materials. The specialist will also contribute to creative briefs for graphic design and video elements, ensuring consistency with brand guidelines. A key aspect of the role is to ask insightful questions to senior marketers and stakeholders to clarify business priorities and define key messages that differentiate Kanopy in the competitive landscape. The specialist is expected to be an innovator, continually recommending new creative channels and approaches for campaigns, thereby enhancing the overall brand strategy.

Responsibilities

• Develop deep expertise in the Kanopy brand, including brand attributes, style guides, and go-to-market strategies.
• Create engaging content for various social media platforms.
• Collaborate internally with the other brand strategy and marketing teams to execute compelling marketing and advertising campaigns.
• Create brand-focused copy for a wide range of marketing channels, including e-mail, social media, ads, video scripts, and trade show collateral while balancing the Kanopy brand guidelines and deadlines.
• Contribute to succinct and direct creative briefs for campaign graphic design and video elements, ensuring consistency with brand guidelines.
• Proficiency in idea generation and message development; draft quality marketing communications while balancing the demands of brand management and deadlines for web, print, direct marketing advertising, events, etc.
• Ask smart questions of senior marketers and internal stakeholders, helping to clarify business priorities, define key messages, and differentiate Kanopy.
• Recommend new creative channels, technology, approaches, or assets for campaigns.

Requirements

• Bachelor's Degree in related field.
• 0 - 3 years of related experience (i.e., copywriting, e-commerce, journalism, marketing, communications, social media, etc.).
• Exceptional written and verbal communication, planning, and project management skills.
• Working knowledge of various communications channels, including email, advertising and popular social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok).
• Computer proficiency with MS Office Suite and Adobe Creative Suite (notably Photoshop and Premiere).
• Experience with Google Analytics or other web analytics tools.
• A passion for television, film and/or streaming content.
• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.