Brand Copywriter

$67,000 - $77,000/Yr

Northwestern University - Evanston, IL

Full-time - Mid Level

Evanston, IL

Educational Services

About the position

The Brand Copywriter at Northwestern University is responsible for creating compelling narratives that resonate with prospective students, current students, and alumni through various media channels. This role involves developing engaging content that reflects the essence of the Kellogg community, interpreting creative briefs, and collaborating with multiple teams to ensure the messaging is fresh and relevant. The position requires a strong understanding of storytelling and the ability to analyze performance data to refine content strategies.

Responsibilities

• Develop clear, concise, and engaging copy in various formats including digital ads, social media posts, and website content.
• Review and edit copy produced by team members to ensure quality and adherence to brand guidelines.
• Leverage analytical skills to interpret creative briefs and performance insights, analyzing the performance of copy and campaigns.
• Collaborate with internal and external partners, including designers and marketing managers, on projects.
• Manage multiple projects simultaneously, ensuring timely delivery of content while maintaining high standards of quality.
• Perform other duties as assigned.

Requirements

• Bachelor's degree or higher from an accredited college or university.
• 5-7 years of experience as a copywriter.
• Strong writing skills with a solid grasp of grammar and clarity.
• Creativity in developing unique and compelling messages.
• Attention to detail in proofreading and ensuring error-free copy.
• Research skills to gather accurate information and support writing with relevant data.
• Adaptability to keep up with industry trends and adjust writing for different platforms.
• Collaboration skills to thrive in team environments and work closely with various partners.
• Time management skills to meet tight deadlines without compromising quality.
• Persuasion skills to craft copy that influences readers to take action.
• SEO knowledge to enhance visibility and engagement.

Nice-to-haves

• BS or MS in Marketing, Communications or related field.

Benefits

• Health care plans
• Retirement benefits
• Tuition discounts
• Work-life and wellness programs
• Professional growth and development resources