Brand Image Manager, Creative Presentation, North America, Wholesale, Children's

About the position

The Brand Image Manager will develop and manage the creative process ensuring the visual aesthetic/customer experience of the Ralph Lauren brand is both enhanced and elevated in the wholesale markets. This position will partner with the regional field teams to provide creative guidance to sustain brand presentation and aesthetics after each store rig/apparel styling.

Responsibilities

• Manage the installation of all interior and window changeovers, including production of any interior sets, on-site prop handling, prop placement, and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• Manage the procurement and compilation of creative and aesthetic elements for windows, including wallpaper, paint, rugs, fabrics, lighting, and decorative prop elements.
• Research, identify and utilize multiple vendors and resources for props and decorative elements.
• Manage and train a team of coordinators; recruit freelance staff when needed.
• Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site.
• Plan and prep, in keeping with a rolling creative calendar, for the next installation or floor change.
• Manage checkbooks and ensure that all installations stay on budget.
• Communicate on a regular basis with Brand Image and Retail Development partners to ensure that business needs are met in the most brand-appropriate manner.
• Maintain a current understanding of marketing, showrooms, delivery schedules, and installation timelines using SharePoint for the Brand Image and Retail Development sites.
• Partner with manager colleagues to support their business needs when time permits.

Requirements

• Preferred experience in visual presentation and apparel styling (rigging); experience in a luxury retail and wholesale environment.
• Strong time management and organizational skill set which enables managing and engaging the team.
• Ability to manage and travel to multiple store locations.
• Ability to conduct installations outside of standard working and retail store hours.
• Excellent communication skills, both verbal and written, with supervisors, direct reports, and peers.
• General computer proficiency including Word, Excel, and Outlook.
• Passion and affinity for the Ralph Lauren brand.

Benefits

• Robust benefits package
• Above-market time off
• Flexible working arrangements
• Incentive compensation, where applicable
• Varied learning opportunities