Brand Manager - Content & Connections

About the position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. As the Brand Manager – Content & Connections for Kimberly-Clark’s North America Childcare business, you will drive consumer love, strong brand equity, and effective media execution for the Pull-Ups® & Goodnites® brands. This role reports to the Senior Brand Manager, Childcare, in the Chicago Commercial Center with a hybrid work arrangement. Key cross functionals you’ll partner with closely include sector and business unit management, customer development & omnichannel teams, agency partners, insights, analytics, media strategy, marketing operations, and community management.

Responsibilities

• Play a leading role in solidifying the marketplace position and marketing plans for Pull-Ups®.
• Develop and execute marketing plans that deliver financial objectives and aligns with brand strategies, participating in annual operating plans.
• Lead media execution, including budget sufficiency, strategy, tactical planning, and ongoing management of flowcharts.
• Execute best in class creative across PESO channels, working closely with all agency partners within IAT.
• Drive action and accountability for excellence in digital planning across owned and paid assets working closely with Performance Marketing and agency partners to win first purchase.
• Collaborate closely with customer omnichannel teams to ensure effective execution and reporting on retail media initiatives.
• Analyze consumer data, market share and media analytics to understand comms performance, track progress and optimizations, and return on investment analysis for marketing programs.
• Collaborate with base Brand & Innovation counterparts to build strong go to market plans for new launches for the brand, participating when necessary in the IMF stage gate process.
• Manage the Advertising & Consumer Promotion budget to stay on track in delivering quarterly and annual financial commitments.
• Provides regular coaching and supports development of Senior Associate Brand Managers.

Requirements

• Bachelor’s Degree in Marketing/Business related field; MBA preferred.
• 7+ years of prior marketing/brand management experience.
• High familiarity with brand development planning, innovation, and creative ideation processes.
• History of demonstrated success in the development and execution of brand marketing plans.
• Strong analytical, decision making, influence, and compelling communication skills.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Demonstrated capability to make tough, informed decisions quickly to keep performance on track.
• Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Previous team leadership and/or formal coaching/mentoring accountability.
• Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.