Brand Manager, Data

About the position

Guidepoint Qsight is the authoritative source for advanced healthcare market data and analysis, providing critical insight to the MedTech, Aesthetics, Therapeutics and Diagnostics industries. As a Brand Manager, you will be a key member of both the Qsight team and the Marketing team, providing a link between consumer insight, brand strategy, and business development. You will serve as the voice of the customer, leveraging your experience in the MedTech space to develop the unique positioning, persuasive messaging, and dynamic go-to-market strategies that best communicate the value our products provide to our clients. You will be responsible for communicating the value that Qsight data products and services provide to our clients, as well as planning and delivering on omnichannel marketing plans that engage prospects, nurture existing clients, and drive interactions within our 3 main audiences: Manufacturers, Investors and Management Consultants. This is a Hybrid position based in our New York City office.

Responsibilities

• Elevate the Guidepoint Qsight brand by developing strategic positioning and messaging that differentiates each product or service offering in the marketplace
• Conduct ongoing research to maintain a complete understanding of healthcare market trends, competitive data offerings and customer behavior
• Define differentiated go-to-market strategies that drive user acquisition, conversion, and engagement
• Act as the subject matter expert and internal champion for Qsight, seeking opportunities for cross-functional collaboration
• Concept, produce, test and optimize clear written and visual messaging for use in highly-targeted marketing campaigns
• Lead the development of breakthrough sales materials including pitch materials, use cases, outreach, and more
• Comfortable working in a fast-paced and dynamic, hands-on working environment

Requirements

• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 5-7 years' experience in marketing for a medical device company
• Knowledge of Salesforce, Salesforce Marketing Cloud, and WordPress a plus
• Strong communication and project management skills, with the ability to manage complex cross-functional initiatives
• Experience executing multi-channel marketing campaigns with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
• Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
• Balance of creative and analytical thinking, with excellent problem solving, negotiation and interpersonal skills, ability to develop partnerships and strong working relationships with executive leaders
• Passion for healthcare data and a strong understanding of the medical device industry

Benefits

• 15 PTO Days, 10 legal holidays, and sick days
• Comprehensive medical, dental, and vision plans
• Will match up to 10% of employee contribution for 401(k), life insurance, paid-time off and parental leave plans
• Commuter benefits and corporate discounts
• Development opportunities through the LinkedIn Learning platform
• Friday happy hour, 'Summer Fridays', and free snacks and beverages in the office
• Year-round corporate athletic league
• Casual work environment, team building, and other social events