Brand Manager, Downstream Marketing

Portage, MI

About the position

Our Brand Manager role is responsible for defining, developing, and implementing the brand strategy in one of Orthopaedic Instruments’ largest portfolios: Orthopedic Disposables. With new products on the horizon, it requires launch support, both in the field engaging with sales professionals and customers, as well as internally working with several functions of the business. With several established products, it requires a skillset strong in communication and analytics, as responsibilities include consistent communication to the salesforce along with working closely with internal demand and supply partners. This role provides an incredible opportunity to work at one of Stryker’s largest business units and to manage a coveted portfolio.

Responsibilities

• Set strategic direction and ensure execution for portfolio growth through development and execution of marketing campaigns and strategies.
• Create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences.
• Develop trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL).
• Create Annual Marketing Plan and portfolio roadmap over 3-5 year horizon in collaboration with marketing teams.
• Work with country leadership to forecast demand and develop relationships with supply chain partners.
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products.
• Provide analysis of business performance, brand perception, and other drivers of future brand performance.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity.
• Identify internal training needs and create relevant content and training programs in partnership with Education Manager.
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.
• Develop KOL’s for the brand.
• Coordinate the HCP academy plans and execute in line with the power brand strategy.

Requirements

• Bachelor’s degree required.
• 8+ years of work experience required.

Nice-to-haves

• MBA.
• 5+ years medical device or marketing experience.
• 2+ years of people management experience.