Brand Manager for Main Line Brands

About the position

Main Line Brands is a multi-brand franchisor that helps people own and operate businesses across three brands. In this role, you will focus on the Mosquito Authority Brand and its sister company, Pest Authority. The brand manager will work with independently owned and operated Mosquito Authority and Pest Authority locations to ensure their successful marketing efforts. This role is a liaison between the organization's marketing function, which operates similarly to an internal marketing agency, and our franchisees, essentially our clients. You will help each franchisee with anything supporting their marketing efforts, from assisting with uniforms or trade show booths to helping with their websites. You may have some opportunities to provide presentations to the network of franchisees. This is a strategic and consultative role.

Responsibilities

• Answering marketing tickets from franchisees
• Develop marketing strategy and annual calendar with supporting content
• Content creation for the franchise system primarily focused on email marketing
• Manage a bi-weekly newsletter to franchisees
• Maintain brand-level social media on Facebook, YouTube, Instagram, and LinkedIn, including monitoring and responding
• Ensure digital properties, including Google My Business and Facebook accounts, are correctly structured in a parent-child relationship between the brand and locations
• Assist franchisees with location-specific marketing initiatives
• Monitor KPIs and proactively reach out to help franchisees to develop a plan to improve KPIs
• Project management across brands and complex projects
• Assistance with a variety of projects on an as-needed basis
• Provide education to franchisees on marketing

Requirements

• Customer service experience is required. Agency customer service experience is a plus.
• As a Brand Manager, you'll need to be highly responsive. The fast-paced nature of the role requires you to be quick to address marketing tickets from franchisees and to proactively reach out to help them develop plans to improve their KPIs.
• Reliability is key in this role. You'll need a proven track record of thorough follow-through to ensure that marketing strategies and content are developed and implemented effectively.
• Project management skills
• Functional knowledge of digital marketing, including social media, SEO, PPC, email marketing, and web development.
• Working knowledge of Google Business Profile
• Strong written communication skills
• Leadership skills
• Presentation skills, including developing decks and presenting them
• Ability to multitask
• Flexibility to work on a variety of different projects. (e.g., one day, you might be writing email copy, and the next day, you may be developing a shot list for a video shoot)
• Willingness to do repetitive tasks like loading email templates for every location

Nice-to-haves

• Digital marketing or web development experience
• Agency experience
• Franchise experience
• Journalism degree or proficiency in AP Style
• Project management certification or agile
• Copywriting skills
• Graphic design skills
• Content strategy
• Experience with Marketing Pro or other email marketing automation platforms
• Entrepreneurial spirit
• Interest in learning and growing with the brand
• Intrapreneur

Benefits

• Competitive salary