About the position
This position is responsible for leading and managing one or more of our consumer brands on our Over-the-Counter Healthcare marketing teams. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork in the following key areas of marketing: Brand plan development - work with SBM/Director to develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. Program management and execution - manage the day-to-day logistics of the brand programs, owning timeline management, A&M budgets, and program analysis. New product development - work with new product development team to utilize consumer-driven insights to drive long-term growth of the brands; help translate insights into profitable product innovations and develop selling proposition and sufficient launch support plans to retail. Social media / Influencer management - Lead development and execution. This will include, but not limited to, briefing and managing agency, leading quarterly discussions with creative agency. Providing brand updates, key timing windows and ideas around creative. Leading creative review process including providing brand feedback, driving alignment with legal and regulatory and pushing content live. Market analysis - provides consumption-based data analysis and monthly consumption updates for portfolio. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs. Business Forecasting/P&L Management -Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand level P&L focusing on net sales and brand contribution. Sales - provide the sales organization with presentation materials for retailer presentations using category management best practices. Margin enhancement - Lead cross functional team to identify key areas for margin improvement across portfolio.
Responsibilities
- Lead and manage consumer brands on Over-the-Counter Healthcare marketing teams.
- Develop brand plans in collaboration with SBM/Director.
- Manage day-to-day logistics of brand programs.
- Oversee new product development using consumer-driven insights.
- Lead social media and influencer management.
- Conduct market analysis and provide actionable insights.
- Work on business forecasting and P&L management.
- Provide sales organization with presentation materials.
- Identify areas for margin improvement across the portfolio.
Requirements
- Bachelor's degree or MBA in Marketing, or equivalent work experience.
- Minimum 4 years of related work experience.
- Ability to drive brand growth and profitability.
- Strong analytical skills to convert analysis into actionable plans.
- Excellent critical thinking and problem-solving skills.
- Strong communication and influence skills.
- Ability to build strong relationships with agencies and cross-functional teams.
- Familiarity with company sales and merchandising standards.
- Strong interpersonal and public relations skills.
- Excellent supervisory and leadership abilities.
Benefits
- Hybrid work schedule.
- Salary range: $125K - $140K.
