Brand Manager, Shopper Marketing - Emerging Business

About the position

The Brand Manager, Shopper Marketing - Emerging Business is responsible for developing and executing strategic shopper marketing initiatives, aimed at driving sales, awareness, and trial for our innovation products and emerging business within new and evolving retail channels.

Responsibilities

• Lead the development of comprehensive shopper marketing strategies tailored to emerging business segments, new item launches, and innovative distribution channels.
• Utilize market insights, consumer research, and competitive analysis to inform strategic decision-making.
• Conceptualize, develop, and execute shopper marketing support plans that resonate with target consumers and drive conversion.
• Develop creative assets, implement promotional activities, and optimize messaging for maximum impact.
• Identify and evaluate new channels or markets of distribution and retail formats that present opportunities for growth and expansion.
• Develop strategies to effectively reach and engage shoppers within these channels, leveraging marketing tactics and partnerships.
• Collaborate closely with internal stakeholders including the innovation team, brand marketing, marketing agencies, sales, category management, finance, and sales operations.
• Establish key performance indicators (KPIs) to measure the effectiveness of shopper marketing campaigns and initiatives.
• Monitor performance metrics, analyze data, and derive actionable insights to optimize strategies and drive continuous improvement.
• Manage the shopper marketing budget for new item launches and emerging business segments.
• Stay abreast of industry trends, shopper behavior, and emerging technologies within the retail and shopper marketing landscape.
• Create an inclusive and creative environment, embracing diverse viewpoints and drawing on talents and ideas from all parts of the organization.

Requirements

• Bachelor's Degree in Business Administration or related field.
• 5+ years of Shopper or Commerce Marketing, Brand Management, or related roles.
• Experience in CPG, working with Sales Teams & Innovation Teams.
• Experience working with agencies (advertising, shopper, media, PR) and external managing marketing vendors.
• Passion for Shopper Marketing.
• Adaptable and Flexible.
• Outstanding interpersonal skills, able to lead cross-functional teams.
• Organized and able to solve problems systematically.

Benefits

• Safe and collaborative team environment.
• Numerous opportunities for free training and career advancement.
• Employee wellness and fitness program.