Brand Manager

About the position

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary! At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you. We're looking for a Brand Manager to join the Welch's team to lead Refrigerated Juice, one of our growth driving platforms, for the Welch's brand. You will be responsible for general management of the platform including strategic direction, cross-functional platform team leadership, overall performance, competitive analysis, product, price, promotions, marketing and new product development. This role will for build, develop and lead the three year strategic roadmap, delivering strong growth plans for the Refrigerated Juice platform at Welch's.

Responsibilities

• Develop overall strategic direction for the platform and communicate broadly across the organization, from leadership to sales execution.
• Formulate short-term and long-term business objectives, collaborating closely with internal teams, external partners, and agencies to effectively execute plans.
• Oversee platform budgets, P&Ls, and forecasts, adjusting plans, programs, and activities as needed to ensure the platform meets profit, cost, and volume/net sales growth targets.
• Monitor competitive activity and develop game plans and contingencies to protect marketplace position and mitigate threats.
• Utilize analysis, consumer insights and other tools to arrive at consumer needs and 'white space' opportunities, which translate key initiatives.
• Leverage learnings from other Welch's platforms, competitors and cross-category initiatives.
• Identify and prioritize key strategic initiatives and projects, ensuring that resources are allocated to those that drive impactful growth.
• Effectively lead cross-functional teams and provide a leadership voice 'to bring teams along' relative to organizational priorities and initiatives.
• Develop and coach one direct report.
• Occasional travel up to 5%

Requirements

• BS/BA required. Business, Marketing or related field preferred. MBA preferred.
• 5+ years of experience developing and commercializing new products and platforms.
• CPG industry experience strongly preferred, specifically in Food and Beverage.

Benefits

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
• Health, Dental & Vision Insurance
• Health Savings Accounts
• Life and accident insurance
• Employee Assistance Programs
• Tuition reimbursement program
• Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment