Brand Manager

About the position

We’re on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Warby Parker brand. In this role, you’ll use your strategic understanding and creative vision to enhance brand awareness and drive new customer growth. You’ll be responsible for leading the strategic development, planning, and execution of both product expansions and high-priority marketing initiatives, including the growth of our insurance business. With each project, you’ll play a key role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world.

Responsibilities

• Work with teams across the organization to drive the strategic development, planning, and execution of integrated marketing programs and campaigns in support of our ambitious growth objectives
• Lead projects and seasonal campaigns that create demand for our products, enhance brand awareness, and drive consumer advocacy—all while upholding a smooth cross-functional process
• Develop marketing strategies that support the growth of our insurance expansion
• Leverage consumer insights to assess how we can make our brand, product, and seasonal messages resonate best with our target customer
• Partner with the Growth team on select media efforts and paid advertising creative including DRTV and direct mail
• Provide key brand guidance and support for designated internal departments and all of their brand-related needs
• Assist in the creation of a long-term strategic marketing framework for the brand
• Be a 'keeper of the brand' and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities
• Optimize processes to ensure on-strategy programs are executed on time and on budget
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team

Requirements

• Backed by 5+ years of integrated brand marketing, project management, creative operations, or related experience
• Equipped with effective project management and communication skills (your operational standards for budgets, calendars, timelines, and efficiencies are sky-high!)
• A highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
• Able to develop influential and collaborative relationships across teams and functions, and articulate a vision that inspires colleagues and customers alike
• A confident, curious leader, builder, and mentor
• Passionate about the Warby Parker brand and invested in the company's core values
• Appreciative of and curious about culture and communities, both broad and niche
• Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Benefits

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)