Brand Marketing Manager (Influencer & Campaign Management)

Full-time - Mid Level

Arlington, VA

51-100 employees

About the position

[solidcore] is seeking a creative, resourceful, and results-driven Brand Marketing Manager reporting to the Director of Brand Marketing. The Brand Marketing team is responsible for the growth and impact of the [solidcore] brand strategy and brand activation. Our fast-growing brand marketing team understands our clients, drives innovation, and delivers impact by enabling our clients to become the strongest version of themselves. The Brand Marketing Manager will be responsible for building and managing relationships with influencers, content creators, and brand ambassadors across various platforms as well as supporting campaign development. This role will play a key part in driving brand awareness, engagement, and new client acquisition. The ideal candidate will have a deep understanding of content creators, effective creative campaigns, influencer platforms, social media trends, excellent communication skills, and a passion for fitness and wellness. This role is designed for someone who thrives in a fast-paced, dynamic environment, with a passion for building meaningful relationships with influencers, managing end-to-end campaign execution, and driving impactful brand initiatives. The ideal candidate will have a strong background in influencer marketing, campaign management, and brand strategy, with a keen eye for detail and data-driven decision-making.

Responsibilities

• Develop and manage both creative and influencer marketing campaigns across various channels (digital, social media, influencer channels, etc.)
• Create compelling and consistent brand messaging and content
• Oversee the execution of marketing campaigns, ensuring they align with brand guidelines and strategic objectives
• Ensure consistent brand messaging and visual identity across all touchpoints
• Manage brand assets, including logos, colors, and typography
• Monitor brand performance and make data-driven decisions to optimize strategies
• Collaborate with product development, sales, and other teams to ensure brand alignment
• Work with creative agencies and vendors to develop marketing materials
• Manage budgets and timelines for marketing projects
• Track and analyze the performance of marketing campaigns and brand initiatives
• Prepare reports and presentations to communicate results and insights to stakeholders
• Identify areas for improvement and make data-driven recommendations
• Refine and execute a comprehensive influencer marketing strategy to elevate [solidcore]'s brand presence across social media and digital platforms
• Research, identify, and establish relationships with influencers (macro, micro, and nano) who align with [solidcore]'s brand values and target audience
• Oversee the execution of influencer campaigns, ensuring clear communication, seamless execution, and timely content delivery
• Work closely with Senior Brand Manager to support challenge campaigns, campaign production, and end to end brand campaigns
• Collaborate with influencers to co-create compelling content that drives brand awareness and engagement
• Monitor influencer campaigns and measure ROI through key performance indicators (KPIs), engagement metrics, and conversion tracking
• Negotiate contracts and manage influencer compensation, deliverables, and timelines
• Cultivate a community of brand ambassadors and maintain relationships with existing influencers to ensure continued collaboration and brand loyalty
• Stay up to date with the latest social media and influencer marketing trends, tools, and best practices

Requirements

• At least 4-5 years in influencer marketing
• Experience in fitness, wellness, or lifestyle brands is a plus
• Exceptional communication, negotiation, and interpersonal abilities
• Proven track record in building relationships with influencers and content creators across various levels
• Skilled in tracking, analyzing, and reporting on campaign performance using platforms such as Instagram Insights, TikTok Analytics, and Google Analytics
• Innovative and creative thinker, adept at developing unique and engaging influencer campaigns
• Strong organizational skills with the ability to manage multiple influencer campaigns simultaneously
• Proficient in using influencer platforms (e.g., CreatorIQ, Upfluencer), social media scheduling tools, and content creation/editing tools
• Ability to work effectively across internal teams and external partners
• Excellent problem-solving skills, with a positive, solutions-oriented approach
• Strong awareness of influencer culture and social media trends

Benefits

• Competitive starting salary of $75,000 per year
• Monthly cell phone stipend
• Annual bonus eligibility based on performance
• 401k with employer match
• Health, dental, & vision insurance
• Flexible PTO
• Free drop in classes