About the position
Prime Roots is seeking a Brand Marketing Manager. In this role, you’ll be a part of the strategy and own the execution and implementation of Prime Root’s consumer and trade marketing plans. You must identify as someone who knows what good looks like, and you will also be required to be able to use a data driven approach to iterating and growing the brand. You are not afraid to roll your sleeves up to execute to bring the brand to life- whether it be in writing copy, creating materials, going into stores to support our partners, talking to consumers - all facets of marketing interest you and you are looking to make a meaningful contribution to a growing innovative food startup.
Responsibilities
- Create, tell, and amplify stories that will build Prime Roots brand within B2C and B2B audiences.
- Own the Owned and Earned media and marketing channel at Prime Roots.
- Support and lead some initiatives within Paid marketing channels.
- Develop and implement across all facets of marketing at Prime Roots.
- Develop and grow Prime Roots community of consumers and nurture relationships through loyalty program and other programs.
- Be responsible for in-store merchandising and brand look and feel across all channels and accounts.
- Responsible for all brand content and digital strategy.
- Bring Prime Roots marketing calendar to life across all channels.
- Interface and execution partner with retail and food service partners on collaborations and marketing needs.
- Be the central control for all things brand copy and brand design needs.
- Support on all marketing initiatives across public relations, paid, advertising, events, experiential, and all other areas of marketing.
- Run experiments and collect and analyze data to evaluate effectiveness of campaigns and collateral.
Requirements
- A Bachelor's or Master's degree.
- At least 4 years of experience working in brand and product marketing.
- Experience marketing mainstream products to moms and niche audiences is preferred.
- A strategic executor who loves strategy and bringing it to life.
- Comfortable being in front of and behind the camera/phone camera.
- Demonstrated track record of bringing products to market and executing marketing across various channels and mediums.
- Experience with consumer brands, preferably within food.
- Risk-taker with a strategic, data-driven approach to solving problems.
- Familiar with reading and analyzing consumer insights and trends.
- Resourceful and excited about grassroots growth and establishing a brand.
- Outgoing, proactive, and a great communicator in person and virtually.
Nice-to-haves
- Experience in a fast-paced startup environment.
Benefits
- Competitive salary, bonus, and equity opportunity.
- Excellent growth and advancement opportunities.
- Collaborative working environment.
- Medical, Dental, and Vision Insurance.
- FSA, HSA, and Commuter Benefits Accounts.
- 401k.
