Brand Marketing Manager

- Mid Level

Hybrid - Framingham, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Sincere is looking for an innovative and strategic Brand Marketing Manager to join our growing team. In this role, you will report to the CMO and will have a hands-on opportunity to materially impact the business and shape the marketing strategy for our family of brands. You will be responsible for the development and execution of marketing initiatives that increase brand awareness, drive conversion and engagement metrics, and build deep connections with our target audience.

Responsibilities

• Develop a strategy and manage execution across multiple consumer marketing channels
• Optimize on-site content for conversion and the best possible customer experience
• Plan & execute email marketing campaigns
• Coordinate brand partnerships & manage all deliverables
• Write editorial and keyword-rich SEO copy
• Optimize triggered/automated emails to mid-funnel and existing customers
• Establish and analyze rigorous marketing reports; make actionable recommendations
• Conceive and implement compelling seasonal marketing campaigns
• Champion a consistent brand voice across all channels

Requirements

• 5-7 years digital marketing & project management experience
• Data-driven opinions about creative and copy
• A critical eye for design
• A passion for celebrations & weddings - you have a finger on the pulse of the latest trends
• A strategic and decisive brain - you can create structure out of ambiguity and define clear priorities to maximize the available resources
• Conviction about what metrics matter - you easily distinguish between needle-moving opportunities and nice-to-haves
• Impeccable writing skills - you can distill complex concepts into clear messages
• A scrappy attitude - you're not afraid to roll up your sleeves and get into the weeds
• Extreme attention to detail, and an unflappable standard of excellence
• Curiosity and passion, with readiness to join a growing, fast-paced company