Brand Marketing Manager

About the position

The Brand Manager will lead brand building initiatives across North America. The Brand Manager influences cross-functional partners in a matrix organization to include Sales, Finance, Product Management, Global Brand Communications. This role oversees the Heated Cooking, Beverage, Food Prep and Garment Care for the Black and Decker Brand.

Responsibilities

• Optimize short- and long-term volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.
• Conduct thorough market research, utilize consumption data, and competitive analysis to identify key consumer insights, market trends, and competitive advantages to influence product development and go-to-market plans.
• Develop and execute compelling in-store and .com assets, from brief to implementation, to educate shoppers and drive successful conversion of Black + Decker Branded Kitchen and Garment Care appliances.
• Collaborate and influence cross-functional teams (e.g., product development, sales, global brand communications) to ensure seamless execution of marketing plans in North America.
• Implement go-to-market strategies for new product launches, including positioning, pricing, and promotional activities.
• Contribute to line review success by crafting compelling narratives that spotlight our go-to-market plans and position Black + Decker for market leadership, supported by impactful marketing and sales enablement.
• Leverage P&L knowledge to collaborate with finance and other partners, driving delivery of business objectives (net sales, gross margin, market share) by bringing forward real-time recommendations that protect and enhance net sales and operating profit goals.
• Develop and maintain a strong brand identity and positioning within the target market and track to metrics to evaluate our effectiveness in reaching that consumer.
• Implement model variant development and product launch strategies that align with brand goals, are optimized for retailer success, and strengthen our market position.

Requirements

• Bachelor's degree in business or related field
• 6+ years experience in marketing with brand management and experience in P&L management; development and execution of brand marketing; cross-functional knowledge.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Working knowledge of Circana or Nielsen.
• Excellent written and oral communication skills.
• Must exhibit strategic thinking skills.
• Must have ability to analyze complex data and situations and develop a range of simple solutions.
• Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans.
• Must be a strong presenter, with strong presence and an ability to influence key internal and external customers.
• Must have strong ability to interact and collaborate with multiple functions throughout the organization.

Benefits

• Equal Employment Opportunity/Affirmative Action employer