Brand Marketing Manager

About the position

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. We’re looking for a Brand Marketing Manager to drive the success of Gusto’s brand marketing efforts. This role is responsible for key brand metrics, including brand awareness, consideration, campaign performance, and execution efficiency. The ideal candidate is a creative yet data-driven marketer who can develop and execute impactful brand campaigns, measure effectiveness, and optimize strategies to strengthen Gusto’s market position. This individual contributor role requires collaboration across marketing teams (organic and paid acquisition, creative, product marketing, analytics, communications) and cross-functional partners (product, sales, and growth teams) to ensure brand marketing initiatives contribute to both customer acquisition and long-term brand growth.

Responsibilities

• Develop and execute brand marketing initiatives that drive measurable increases in brand awareness and perception.
• Lead high-impact brand campaigns from strategy to execution, ensuring alignment with business objectives and audience insights.
• Define and track key brand health metrics to measure and optimize brand performance.
• Collaborate cross-functionally to ensure brand marketing contributes to business growth and revenue.
• Manage agency relationships to develop and execute best-in-class creative that aligns with brand goals.
• Ensure brand consistency across all internal and external touchpoints.
• Drive operational excellence by executing campaigns on time and on budget.

Requirements

• 7+ years of brand marketing experience, with a strong background in B2B SaaS and growing brands at scale ($100M+ revenue).
• Proven ability to own and deliver on key brand KPIs (awareness, consideration, NPS, and brand perception).
• Expertise in brand positioning, messaging, and storytelling, with experience leading high-impact campaigns.
• Strong analytical mindset to measure brand health, campaign performance, and business impact.

Benefits

• Base salary cash compensation range for this role is $110,000 - $130,000 in Denver and most other remote locations.
• Base salary cash compensation range for this role is $130,000 - $150,000 in San Francisco and New York City.