Brand Marketing Manager

About the position

Sphera is a global leader in integrated sustainability and operational risk management solutions, helping organizations navigate complex regulatory landscapes while driving long-term business success. We are looking for an experienced Brand Marketer to elevate our brand positioning and develop compelling branding strategies that drive awareness, engagement and demand. As a Brand Marketer at Sphera, you will play a key role in shaping and amplifying our brand messaging, ensuring consistency across all marketing channels. You will be responsible for developing brand narratives, corporate brand messaging, content marketing strategies, demand generation initiatives and marketing communications that resonate with our target audiences. The ideal candidate has a strong understanding of brand marketing, storytelling, and value proposition development, as well as experience driving integrated marketing campaigns that contribute to business growth.

Responsibilities

• Own and launch Sphera’s brand messaging and value propositions to ensure consistency and clarity across all marketing and sales materials.
• Craft compelling brand narratives that differentiate Sphera in the market and align with customer needs.
• Partner with product marketing, sales and leadership teams to ensure messaging alignment across all touchpoints.
• Create and oversee strategic content marketing initiatives, including blog posts, white papers, e-books, case studies and video scripts.
• Work with subject-matter experts (SMEs) to develop thought leadership content that positions Sphera as an industry authority.
• Ensure all content aligns with SEO best practices and supports lead generation efforts.
• Collaborate with the demand generation team to develop and execute integrated marketing campaigns that drive brand awareness and pipeline growth.
• Support the creation of multi-channel marketing initiatives, including digital, social media, email marketing, and paid advertising.
• Leverage customer insights and data analytics to optimize marketing campaigns and improve engagement.
• Support corporate branding initiatives, including website content, PR messaging, and executive communications.
• Ensure brand consistency across all marketing materials, campaigns, and digital assets.
• Work closely with sales, product marketing, and digital marketing teams to align messaging and branding efforts with business objectives.
• Partner with external agencies, designers, and writers to execute high-quality marketing materials.
• Support internal brand training initiatives to ensure a unified brand voice across departments.

Requirements

• 7+ years of marketing experience, preferably in B2B, SaaS, sustainability, ESG, or risk management industries.
• Strong background in brand marketing, content marketing, demand generation, and marketing communications.
• Proven ability to develop and execute marketing strategies in an international business environment.
• Experience developing brand messaging, value propositions and storytelling frameworks.
• Proven ability to create content strategies that support business growth and lead generation.
• Proficiency in Microsoft Word and PowerPoint for content development and presentation creation.
• Familiarity with basic design tools or principles is a plus, enhancing visual storytelling and content presentation.

Nice-to-haves

• Additional certifications in content marketing, digital marketing or brand strategy are a plus.

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account
• Flexible Spending Account
• 401(k) Retirement Plan with Company Match
• Life and Disability Insurance
• Critical Illness Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• Paid Time Off and Holidays
• Flexible Working Schedule