Brand Marketing Manager

Lazarus Naturals - Portland, OR

Full-time - Mid Level

Portland, OR

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers. Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution. Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone's lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer. Cycling Frog and Lazarus Naturals are looking to bring on a proactive, high-performing Brand Marketing Manager to help implement and execute marketing strategies and plans designed to accelerate the growth of both brands into the coming years. We're looking for a thoughtful risk-taker who is able to problem solve, roll up their sleeves and pivot, and assess results. Foundational work has been done to better define our brand, aesthetics and target customers- now we're focused on creating synergies across all of our channels through 360 degree marketing campaigns and activation strategies to foster product trial, create brand awareness and develop organizational efficiencies.

Responsibilities

• Partner with the Director of Brand Marketing in developing seasonal, evergreen and product brand campaigns from concept ideation to campaign execution across channels.
• Create and manage strategic briefs, partnering with Creative Services on briefing in creative needs, collecting input and feedback from key channel stakeholders, and overseeing rollout across our wholesale and direct-to-consumer business units including trade marketing and digital assets.
• Ensure we achieve key milestones leading up to and throughout a campaign or product launch through a variety of communication channels including project management tools, campaign readiness meetings, and creative reviews.
• Lead Field and Experiential Marketing activations, responsible for researching, proposing and planning opportunities, creating internal alignment across teams, and managing all aspects of event execution including permits, inventory, staffing, comms plans and budget tracking.
• Drive and attend local events, charitable outreach and other in-person partnerships that support the brands' presence in relevant local communities.
• Internally champion event attendance and involvement by employees in the Portland and Seattle areas.
• Own merchandise programs across our brands; work closely with the Director of Brand Marketing on evergreen and seasonal merch concepts, research competitive pricing across vendors, drive artwork requests and facilitate ordering in partnership with internal buyers.
• Help build impactful co branding/partnership opportunities for our brands with other synergetic brands that create awareness and reach target audiences.
• Partner closely with B2B on our trade marketing efforts to ensure they receive collateral and materials in a timely fashion.
• Serve as a guardian for the brand, ensuring all aspects of brand guidelines and positioning are adhered to across channels and throughout the organization.
• Contribute monthly brand marketing topics for internal communications.
• Manage the rollout of press initiatives and lead the development of new press kits.
• Partner with the Director of Brand Marketing and Product Portfolio Manager to bring new products to market that solve unmet consumer needs and help generate demand and awareness.
• Keep a pulse on our competitors and industry landscape, regularly reporting findings and newness to help us stay abreast of trends and to ensure we remain differentiated.
• Determine campaign success metrics in partnership with the brand, B2B and DTC teams. Measure and report on campaign effectiveness and adapt future campaigns based on results.

Requirements

• Proven experience in brand marketing or related field.
• Strong project management skills and experience with campaign execution.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively across teams and departments.
• Experience in event planning and execution.
• Knowledge of the CBD and THC product landscape is a plus.

Nice-to-haves

• Experience in the beverage industry, particularly with THC products.
• Familiarity with digital marketing strategies and tools.
• Background in consumer goods marketing.

Benefits

• 60% Assistance Program for veterans and people with disabilities or low-incomes.
• Opportunities for professional development and growth within the company.