Brand Partnerships & Experiential Marketing Specialist

$67,900 - $87,000/Yr

Subaru Of America - Camden, NJ

Full-time - Mid Level

Remote - Camden, NJ

Merchant Wholesalers, Durable Goods

About the position

As the Brand Partnership & Experiential Marketing Specialist at Subaru, you will play a pivotal role in creating and executing national-scale lifestyle partnerships and events that embody the essence of the Subaru brand. This position is designed for a creative and strategic thinker who is passionate about crafting unique Subaru experiences that drive brand awareness, customer consideration, and loyalty. Your initiatives will not only highlight the Subaru Love Promise but also resonate with the passions of Subaru owners, leaving lasting impressions on our audience. In this role, you will be responsible for promoting events and partnerships, showcasing the impact of our connections through compelling stories collected from our Subaru retailer network. You will collaborate closely with various teams within Subaru of America, including Corporate Communications, Advertising, and Social Media, to develop and execute comprehensive marketing communications plans. This includes organizing media events, content development, and cross-promotional opportunities, ensuring that all communications and promotional materials are effectively utilized by retailers. You will also lead engaging experiential marketing series with partners and third-party agencies, supporting Subaru vehicle launches and integrating the Love Promise into these experiences. Your responsibilities will extend to maintaining partnerships, ensuring they are mutually beneficial and strategically aligned with Subaru's business objectives. This includes overseeing contract negotiations, program implementation, and reporting on the success of these partnerships. Additionally, you will coordinate logistics for promotional vehicles, apply continuous improvement strategies to enhance ROI on partnership investments, and utilize research and data to inform your decisions. This role requires a proactive approach to identifying new partnership opportunities and trends within relevant industries, ensuring Subaru remains at the forefront of experiential marketing.

Responsibilities

• Promote events, partnerships, and the impact of connections through stories from the Subaru retailer network.
• Coordinate with Corporate Communications, Advertising, Auto Shows, Creative Services, and Social Media teams to develop and execute marketing communications plans.
• Collaborate with the Brand Partnerships and Love Promise team to integrate partner organizations across various activations.
• Develop and lead engaging experiential marketing series with partners and third-party agencies.
• Maintain responsibility for partnership maintenance to ensure mutual benefits and strategic alignment with Subaru's objectives.
• Oversee event planning and activations, including day-to-day administration and on-the-ground support during events.
• Research partnership opportunities and recommend potential partnerships to the Manager.
• Translate partner value and programs across various organizational levels.
• Coordinate logistics for a national fleet of promotional vehicles for assigned partners.
• Apply continuous improvement to existing projects and partnerships using research and data.

Requirements

• Strong project management skills
• Proficiency in Microsoft Office
• Excellent interpersonal, writing, and presentation skills, including creative brief writing
• Ability to work effectively with all organizational levels, including the executive team
• Team player with strong relationship-building skills
• Creativity and problem-solving abilities
• 4-Year College Degree (BA, BS)
• 4-6 years of relevant experience

Nice-to-haves

• Preferred experience in the automotive industry
• Experience in field operations and retailer (dealership) operations
• Background in brand management and strategic marketing
• Experience in partnership marketing and event marketing

Benefits

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days
• 9 Company Holidays
• 5 Floating Holidays
• 5 Sick days
• Tuition Reimbursement Program
• Vehicle Discount Programs