Business Development Manager AutoCare Sales

NAPA Auto Parts - Torrance, CA

Full-time - Mid Level

Torrance, CA

Motor Vehicle and Parts Dealers

About the position

The Business Development Manager, Auto Care is responsible for developing and expanding the adoption of the Auto Care program, which leads to increased sales of NAPA parts for both current and new customers. This role involves executing strategic initiatives, enrolling new members, promoting sales, and providing training to ensure effective program utilization.

Responsibilities

• Presents, communicates, and sells Auto Care prospects on the value add for their business to joining the NAPA Auto Care program.
• Works closely with NAPA Auto Care HQ, providing feedback, ideas, and field insights to help drive program adoption, new membership, AAA dual enrollments, Autotech training and sales goals.
• Hosts meetings in assigned territory to provide training to local sales team on Auto Care program adoption and utilization.
• Achieves territory quota on sales, new members, and co-branded projects.
• Assists local BDGs in meeting management, community events, and marketing to consumers and potential new members.
• Provides top-notch customer service and communication to all NAPA Auto Care centers in assigned territory by regularly visiting with NAPA Autocare members to assist in program adoption, understanding customer needs, presenting programs to address needs, and informing members of key program changes/enhancements.
• Demonstrates a thorough knowledge of the NAPA Auto Care program and options for members.
• Reviews NAPA Auto Care monthly initiatives with sales team to ensure there is a focus on Auto Care program benefits.
• Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the Company's growth objectives.
• Executes Auto Care sales programs/strategies aimed to improve the overall effectiveness of the territory, DC, District and/or area business activities.
• Conducts periodic account reviews to keep management updated on key progress indicators.
• Attends, organizes, and manages key events and trade shows including NAPA Autotech market training.
• Regularly logs into the Auto Care member site and NAPA Connect to check on new updates.
• Ensures all members in their market have access to the member site.
• Consistently meets or exceeds yearly targets.

Requirements

• 3 - 5 years of previous selling and account management experience.
• Must possess a valid driver's license.
• Must be able to travel within assigned territory, including long distances and overnight stays as required.
• Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
• Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships.
• Demonstrates the ability to recover quickly from setbacks and adapt to changing circumstances in a fast-paced sales environment.
• Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes.
• Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
• Comfortable using CRM systems, inventory management software, and other sales tools.

Nice-to-haves

• Bachelor's Degree or equivalent sales/marketing experience.