Business Intelligence Analyst

About the position

This is a remote position based in the continental United States. MASA is looking for a Business Intelligence Analyst to monitor, evaluate, and report on the performance of marketing and sales initiatives, driving strategies that optimize results and fuel business growth. MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to 'Protecting families with compassion when others don't.' Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean.

Responsibilities

• Compile and analyze datasets from marketing channels (Direct Mail, Digital, TV) and sales channels (Field & Inside Sales, e-commerce).
• Identify trends and actionable insights to enhance campaign performance, targeting, and customer segmentation.
• Develop performance metrics and create dashboards to track KPIs like ROI, customer acquisition cost, and engagement metrics.
• Design statistically valid tests, including A/B and multivariate tests, to evaluate campaign strategies.
• Analyze test results to deliver clear, actionable recommendations for optimization.
• Partner with marketing, product, and sales teams to align analysis with business objectives.
• Present insights and recommendations to stakeholders at all levels, using tools like Tableau and Power BI for compelling visualizations.
• Continuously monitor and optimize campaign performance, providing real-time adjustments for improved outcomes.
• Create advanced reports in Excel and integrate data sources into holistic dashboards for a comprehensive view of marketing efforts.

Requirements

• Bachelor’s degree in Business Administration, Finance, Data Analytics, or a related field (MBA or relevant certifications preferred).
• 4-6+ years of experience in business or marketing analytics, emphasizing data-driven decision-making.
• Strong analytical abilities with a track record of translating data into actionable insights.
• Expertise in Power BI, Microsoft Dynamics, and Excel (including VBA, Power Query, and advanced modeling).
• Excellent communication skills to present complex information clearly to non-technical stakeholders.
• Ability to design and manage dashboards and reports, focusing on marketing and sales metrics.

Benefits

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers.
• A 401(k) program with a company match.
• Paid time off.
• Company-paid short-term disability, long-term disability, and basic life insurance.
• A free MASA membership.