Chief Marketing Officer (CMO)

About the position

Are you ready to drive global marketing strategy and accelerate growth for a leading B2B company? We're looking for a visionary leader to join our team as Chief Marketing Officer (CMO), reporting directly to the Chief Revenue Officer. As CMO, you'll play a crucial role in our mission to become the premier 'B2B Growth Accelerator' in the industry. Your strategic vision and leadership will be key to achieving our ambitious goal of doubling the size of our business in just five years.

Responsibilities

• Create and execute a comprehensive global marketing strategy that drives double-digit organic revenue growth
• Oversee marketing activities across multiple B2B business units, ensuring synergy and alignment
• Collaborate with the wider Informa Marketing community to deliver market-leading marketing and brand initiatives, in line with overall Informa strategies
• Develop and implement strategies for brand, product, and demand marketing that clearly communicate our value proposition
• Enhance our market presence through corporate communications, thought leadership, and strategic partnerships
• Drive demand generation to create qualified sales opportunities aligned with our revenue goals
• Optimize our marketing technology stack and implement data-driven strategies, aligned to the Informa vision overall
• Manage budgets efficiently and report on marketing ROI and key performance indicators
• Shape broader business and product strategies through your marketing expertise

Requirements

• Proven track record of delivering results in complex global environments
• Experience in managing and leading large, multi-discipline teams
• Expertise in modern, data-driven marketing techniques, particularly in the digital space
• Strong change management skills
• Strategic thinking and ability to align marketing efforts with business objectives
• Excellent communication and interpersonal skills

Benefits

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world