Communications and Engagement Specialist

Alcova Mortgage - Roanoke, VA

Full-time - Entry Level

Roanoke, VA

Credit Intermediation and Related Activities

About the position

The Communications and Engagement Specialist plays a crucial role within the marketing team, focusing on enhancing both internal and external communications while managing engagement initiatives. This position is designed for a proactive individual who possesses a strong storytelling ability and a passion for community building. The successful candidate will be adept at working under pressure, managing multiple projects simultaneously, and demonstrating flexibility and adaptability in a fast-paced environment. Attention to detail and a commitment to accuracy are paramount, alongside outstanding communication skills that resonate with diverse audiences. In this role, the Communications and Engagement Specialist will develop and implement comprehensive communication strategies aimed at boosting engagement and raising associate awareness. This includes crafting compelling content for various channels such as newsletters, press releases, social media, and the company websites. The specialist will ensure that all messaging is consistent and aligns with ALCOVA's Core Values, thereby reinforcing the brand's identity. Social media management is a key responsibility, where the specialist will create and execute strategies to enhance the company's online presence and engagement. This includes assisting the leadership team with social media postings and driving employee advocacy across various platforms. Additionally, the role involves supporting event initiatives, such as webinars and employee sales conferences, and promoting employee recognition programs. The specialist will also collaborate with the recruiting team to enhance social media efforts related to hiring and onboarding new employees. Overall, this position requires a blend of creativity, strategic thinking, and strong interpersonal skills to effectively communicate and engage with both internal and external stakeholders.

Responsibilities

• Develop and implement comprehensive communication strategies to enhance engagement and associate awareness.
• Craft compelling content for various channels, including newsletters, press releases, social media, and company websites.
• Ensure consistency and alignment of messaging across all platforms while championing ALCOVA's Core Values.
• Develop and execute social media strategies to increase online presence and engagement.
• Assist leadership team with social media posting.
• Drive employee advocacy across social media channels.
• Manage and post engaging content to ALCOVA Employees group.
• Assist Leadership Team with webinar hosting, communication, and presentation materials.
• Maintain and execute a corporate calendar for monthly employee appreciation.
• Coordinate bi-annual employee sales conferences.
• Promote and implement employee recognition programs.
• Support Recruiting efforts on social media.
• Assist the Marketing Department with new hire onboarding efforts.
• Serve as a resource to other departments and Branches as needed.
• Perform additional duties as assigned, given adequate guidance and resources.

Requirements

• Bachelor's Degree with a concentration in marketing, communications, management, or related discipline preferred.
• Two years or more of direct experience in communications and/or marketing.
• Excellent verbal and written communication with high attention to detail.
• Ability to work effectively with a variety of personalities and audiences.
• Excellent computer skills in Microsoft Office Suite (including Word, PowerPoint, Excel, and Outlook).
• Exceptional project management skills with the ability to multi-task and meet deadlines.
• Excellent relationship management and customer service skills.
• Willingness to work collaboratively across the organization in a team-driven environment.
• Highly motivated, ambitious, and driven to succeed.
• Trustworthy, honest, and display a high level of integrity.
• Able to read, write, and communicate effectively using the English language sufficient to perform job functions.
• Compliance with all Bank Secrecy Act (BSA), Anti-Money Laundering (AML) laws, and Office of Foreign Asset Controls (OFAC) requirements is required.