Communications Specialist - Great Lakes Region

Hanger Prosthetics & Orthotics - Grand Rapids, MI

Part-time - Mid Level

Remote - Grand Rapids, MI

Health and Personal Care Retailers

About the position

Hanger, Inc. is seeking a Regional Communications Specialist for the Great Lakes Region, specifically targeting southwest Michigan. This role is integral to sharing the inspiring stories of patients who benefit from Hanger's orthotic and prosthetic services. The successful candidate will report to Hanger's national PR and Communications Team and will collaborate closely with regional leadership to craft and execute comprehensive communication strategies tailored to the specific needs of the region and market. This includes managing region-specific social media channels, handling media relations, maintaining web content, and coordinating community events. The Great Lakes Region encompasses Michigan, Indiana, and Kentucky, and the ideal candidate will be based in southwest Michigan. In this purpose-driven position, the Regional Communications Specialist will work alongside the External Communications Manager to plan and implement external communication activities that align with the region's communication goals and strategic objectives. Responsibilities include developing, tracking, and reporting on key performance indicators (KPIs) related to strategic plans, managing local media relations, and creating engaging content for social media platforms. The role also involves updating region-specific webpages, maintaining a communications schedule for ongoing community engagement, and managing a digital media archive. The position requires a proactive approach to community engagement, including collaboration on local events and managing budgets in coordination with vendors. The ideal candidate will possess a strong background in public relations, social media management, and content development, with the ability to adapt to changing priorities and deliver high-quality results under pressure. This hybrid role offers flexibility, but candidates should be prepared to work long hours and weekends as needed, particularly during public relations and community engagement events.

Responsibilities

• Plan and implement external communications activities to advance the region's communication goals.
• Develop, track, and report on KPIs associated with strategic plans.
• Manage local media relations, including proactive and reactive opportunities.
• Manage the region's social media accounts, drafting engaging content and connecting with audiences.
• Manage and update region and market-specific webpages.
• Develop and maintain a communications schedule for continuous community engagement and media/editorial content.
• Manage and keep up-to-date the region's digital media archive and press clips.
• Collaborate on local community events, working with budgets and in coordination with vendors.

Requirements

• Bachelor's degree in English, Communications, Journalism or similar field.
• 3 - 5 years of relevant experience.
• Knowledge of principles, techniques and methods of public relations.
• Experience in social media administration for a business, including planning, engagement strategy, and goal setting.
• Ability to field inquiries from the press.
• Ability to use analytics to improve decision-making.
• Ability to manage multiple projects with changing priorities to produce committed results with quality on schedule.
• Ability to deliver information in a clear, concise and compelling manner to effectively engage others and achieve desired results.
• Excellent writing, proofing and editorial skills, fluent in AP Style.
• Detail-oriented with outstanding organizational and time-management skills.
• Ability to prioritize projects according to enterprise objectives, while exhibiting flexibility in a fast-paced, often pressured environment.
• Ability to build effective relationships as a trusted communications advisor and to partner with employees at all levels.
• Capable of understanding perspectives of multiple audiences and able to develop content focused on the specific needs of each audience.

Benefits

• Competitive Compensation Packages
• 8 Paid National Holidays & 4 additional Floating Holidays
• PTO that includes Vacation and Sick time
• Medical, Dental, and Vision Benefits
• 401k Savings and Retirement Plan
• Paid Parental Bonding Leave for New Parents
• Flexible Work Schedules and Part-time Opportunities
• Generous Employee Referral Bonus Program
• Mentorship Programs- Mentor and Mentee
• Student Loan Repayment Assistance by Location
• Relocation Assistance
• Regional & National traveling CPO/CO/CP opportunities
• Volunteering for Local and National events such as Hanger's BAKA Bootcamp and EmpowerFest