About the position
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world. The Community and Brand Development Manager is responsible for collaborating with publishing partners to establish the brand voice for 20th Century Games and its respective intellectual properties across platforms critical to game audiences. This role will partner with developers and publishers, as well as the 20th Century Games Product and Leadership team, to ensure 20th Century properties are well presented on traditional channels as well as endemic platforms like Discord, Reddit, TikTok and more. This role will work on all titles across the 20th Century Games portfolio, collaborating with each licensee to successfully build product awareness through thoughtful brand storytelling, all grounded in a gaming consumer-centric communications strategy. This role will create sentiment reports before, during, and after a product launches, delivering key feedback from the community to developers both at partners and internally. Further, this position will evaluate products from a “mock review” standpoint to highlight “watchouts” from brand fans, collaborate with publishers to highlight key community voices, assist with coordinating and digesting playtests, coordinate with comms teams, and establish best practices from both a process and an outcome perspective across games endemic platforms to deliver amazing 20th Century moments. The Community and Brand Development Manager will work with the General Manager and Senior Producer of 20th Century Games to assess new concepts, using a passion for games and a knowledge of existing developers and publishers and their strengths (as well as the strengths and potential of the 20th Century Franchises) to help spot opportunities and possibilities for future titles.
Responsibilities
- Manage online presence and community for titles across the 20th Century Games slate, ensuring the successful launch and live operations of these titles in partnership with licensees
- Assist in reviewing marketing materials, providing guidance for a consistent brand voice to licensees
- Be the lead brand communicator for assigned titles to external and internal stakeholders and, when appropriate, to consumer audiences directly in communities for titles and brands
- Be a strong steward of 20th Century Games brands, especially in providing insights/support to licensees, anticipating Studio and Franchise concerns, and managing executions to ensure high-quality marketing executions
- Evaluate inbound opportunities for development, publishing, and integration proposals
- Conduct internal playtest coordination and interpret results
- Serve as an internal consultant for 'mock reviews' and other product evaluation
- Establish and track key KPIs for community engagement with licensees
- Execute industry best practices and maintain knowledge of industry trends, competitive market, and business opportunities
- Help deliver on innovative and performance-driven 20th Century Games campaigns that extend reach, increase awareness, and result in meaningful brand deposits with core audience constituencies
- Partner closely with internal cross-functional teams (Product Development, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of campaign production
Requirements
- 4+ years of experience in Marketing, combined with 2+ years of working in gaming industry strongly preferred
- Demonstrated success in product voice management and social/community strategy, having shipped multiple games
- Experience writing, developing, and producing video content to communicate brand-led updates to audiences
- Experience crafting mock reviews of titles and working with licensed/branded titles
- History of working with titles early in development to steer broad brand strategy as it applies to target demographics and audiences
- Strong interpersonal skills; ability to influence and 'sell' strategies to a wide audience set and cultivate strong relationships with licensees
- A 'ready to wear multiple hats' work ethic, ready to throw yourself at a problem and immerse yourself in a franchise, audience, community, and production pipeline
- Highly organized, detail-oriented project manager; ability to multi-task and prioritize
- Passion for 20th Century Brands (Film, Television, FX, Animation, NatGeo, ESPN) a must!
- Excellent written, verbal, and presentation skills
- Understanding of humor within IPs is critical, with the ability to creatively tell a story in a compelling way
Benefits
- Health and savings benefits
- Educational opportunities
- Special extras that only Disney can provide
