Content Marketing Specialist (Marketing Generalist)

Indiana University - Bloomington, IN

Full-time - Entry Level

Bloomington, IN

Ambulatory Health Care Services

About the position

Indiana University Communications and Marketing is seeking a talented Content Marketing Specialist who excels at storytelling through both print and digital media. This role is pivotal in crafting compelling narratives that resonate with diverse audiences, thereby enhancing the university's brand and reputation. The Content Marketing Specialist will be responsible for ideating, writing, and editing high-impact marketing content that aligns with Indiana University's enterprise content strategy and branding guidelines. As a member of the Content Strategy team, the specialist will collaborate closely with various stakeholders to ensure the delivery of useful and engaging content. The position involves writing and editing clear, engaging marketing copy for various channels, including print and digital media. The specialist will implement Indiana University's enterprise content strategy to effectively reach target audiences and achieve marketing goals. Responsibilities include fact-checking, proofreading, and editing content, as well as coordinating with design, CRM, and marketing strategy teams to bring projects from concept to completion. The role also requires managing and publishing content in the university's content management system while maintaining content standards, style guides, and compliance with voice and tone guidelines. In addition to these specific responsibilities, the Content Marketing Specialist will independently develop and execute strategic marketing plans for various departments. This includes conducting data collection and market research, defining target markets, developing project timelines, and creating promotional materials. The specialist will respond to inquiries from stakeholders, manage relationships with internal and external partners, and participate in team-based marketing planning to align strategies across multiple projects. Continuous research on relevant subject matter is essential to enhance knowledge in marketing channels such as print, online, electronic, email, social media, and direct mail. The role may also involve providing guidance to junior marketing generalists, fostering a collaborative and innovative environment.

Responsibilities

• Write and edit clear, engaging marketing copy and content for print and digital media.
• Implement Indiana University's enterprise content strategy to effectively reach target audiences and achieve marketing goals.
• Fact check, proofread, and edit content for accuracy and clarity.
• Coordinate with design, CRM, and marketing strategy teams to bring projects from concept to completion.
• Optimize content through editing and repurposing existing materials.
• Manage and publish content in Indiana University's content management system.
• Help maintain content standards, style guides, compliance, and voice and tone.
• Manage and implement feedback from stakeholders.
• Independently develop and execute strategic marketing plans for departments.
• Respond to inquiries and requests from stakeholders regarding policies and procedures.
• Manage relationships with internal and external stakeholders, including vendors.
• Research relevant subject matter to increase knowledge in marketing channels.
• Collaborate with users of various software programs to create and deliver content in multiple formats.

Requirements

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 2 years of experience in content creation/production, copywriting, or content marketing.
• Proficient communication skills and a high degree of professionalism.
• Strong time management and priority setting skills.
• High commitment to quality and flexibility to work in a fast-paced environment.
• Ability to work independently and as part of a team.

Nice-to-haves

• Demonstrated experience writing copy or creating content for various media and channels.
• Experience in brand or admissions marketing.
• Knowledge of the higher education landscape.
• Experience independently researching and interviewing subject matter experts.
• Exceptional independent copywriting or content creation skills.
• Ability to capture the voice of a brand/person.
• Eagerness to learn and be mentored.
• Self-starter who is highly organized and dependable.
• Ability to work quickly under tight deadlines.
• Understanding of paid media KPIs, web traffic metrics, and SEO.

Benefits

• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave