Content Marketing Specialist

About the position

We are seeking a skilled and motivated Content Marketing Specialist to develop, manage, and optimize our global digital content. This person is a strong individual contributor who has the ability to create and execute digital media strategies through compelling and visual storytelling that drives engagement and visibility. You will be responsible for managing the content for our corporate communication channels (LinkedIn, Instagram, YouTube), as well as the CMS for the corporate websites and the marketing automation platform. You monitor their performance, coordinate content creation with INFICON worldwide marketing communication managers, and also create content in alignment with the corporate business strategy. This individual must know what makes a great story; excel at collaboration; provide excellent service; and have expertise in paid and organic digital media. This individual thinks creatively, strategically, and critically, and is highly organized. The position is located in the U.S. headquarters in Syracuse N.Y., but is part of the global communication team from INFICON global headquarters in Switzerland.

Responsibilities

• Work in collaboration with Global Communication Head to understand and refine the global communication strategy.
• Manage the corporate INFICON social media channels by coordinating, posting and monitoring organic and paid content.
• Manage and optimize part of the corporate website content, train and support the internal content creators, and ensure the quality and strategic fit of the published content and SEO.
• Develop new content and repurpose existing content for corporate topics and global stories with the input of internal Subject Matter Experts.
• Proofread English content and coordinate internal translation for the other five corporate languages.
• Monitor digital KPIs and optimize the channels for performance and communication strategy together with external partners.
• Participate in the development and execution of content for global communication activities, events, and campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 3-5 years of experience managing digital media, preferably in an international B2B company.
• Experience with CMS platforms, content management and content creation tools (like Adobe Creative Suite, Matomo, Semrush, Falcon, Hubspot) in a similar role.
• Basic Knowledge of digital ad creation liked LinkedIn Campaign Manager or Google Ads Manager.
• Strong project management and communication skills, collaborating with colleagues from different cultures and time zones; highly preferred to have Jira or Confluence platform experience.
• Advanced writing skills and SEO fundamentals, interest in technical products and high-tech industries.
• Fluent in English, any additional languages or experience working in an international company is a plus.
• Willingness to travel to Europe (appr. 10%) for onboarding and ongoing collaboration with other global team members.

Benefits

• Profit sharing bonus with a target of 10%.
• Dynamic work environment that promotes diversity, equity, and inclusion.
• Ongoing green initiatives.
• Flexible work hours.
• Variety of health and wellness programs.
• Competitive compensation.
• Relocation assistance.
• Discretionary bonus.
• Major medical, dental, health, vision insurance.
• 401K.
• Vacation and sick time.
• Tuition reimbursement.