This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
About the position
The Content Strategy Specialist is responsible for supporting the day-to-day execution and delivery of Life Time's enterprise editorial content strategy, including content curation and creation. This master-brand initiative leads the organization's efforts to deliver engaging, informative health and wellness content to Life Time's members, prospective members, and anyone interested in healthy living. It also supports the organization's member acquisition and retention strategies, establishing Life Time as a thought leader in the space, and driving recognition of and loyalty to the brand. The Content Strategy Specialist will create, curate, repackage, and repurpose content for the brand and Companies Inside. They will collaborate with Companies Inside representatives and subject matter experts to develop content, as well as conduct research and interviews on topics. They will be focused on delivering consistent, high-quality copy and content that supports Life Time's Master Brand Strategy (this includes the ability to self-edit, peer edit, and copy edit) and that tells the why of Life Time's business priorities and expands our thought leadership in the health and wellness space, building trust with anyone who encounters the content. The Content Strategy Specialist will contribute to the content-planning process and work closely with the Senior Director of Content Strategy and other members of the Life Time Editorial/Experience Life team to create content that meets our creative and quality standards.
Responsibilities
- Creates editorial/educational content that supports Life Time master brand/companies and businesses inside priorities
- Conducts interviews/perform research to support content accuracy/relevancy/expertise
- Curates, repackages, and/or repurposes content, as well as completes miscellaneous writing/editing/research projects to support various businesses
- Administrative tasks and meetings
Requirements
- Bachelor's level degree in journalism, communications, or marketing
- 2-3 years of experience
Nice-to-haves
- Excellent written and oral communication skills a must
- Excellent research and interviewing skills
- Knowledge of CMS such as Wordpress, as well as SEO/tagging best practices
- Strong organizational skills
- Excellent attention to detail
- Experience building brand awareness and consumer engagement
- Ability to switch gears and respond quickly in fast-moving environment
- Active interest in health, fitness, and wellness topics
Benefits
- A fully subsidized membership
- Discounts on Life Time products and services
- Retirement savings plan with company match (21 years of age and older)
- Training and professional development
- Paid sick leave where required by law
- Medical, dental, vision, and prescription drug coverage
- Short term and long term disability insurance
- Life insurance
- Pre-tax flexible spending and dependent care plans
- Maternity leave and adoption assistance
- Paid time off, including vacation and paid sick leave
