About the position
As the Copywriter, Crypto Marketing, you'll help define our voice as we position ourselves and products as a disruptive force for good in the world of finance. Working closely with our marketing department, your financial service/crypto/blockchain experience, will ensure you're able to portray Uphold in the most compelling yet simple way. This is primarily a marketing focused role and like everyone on our highly experienced and agile team, you'll need to be a bit of a 'Team Player' - one day writing for our emails, the next a sales presentation or twitter post - you'll develop engaging campaigns, content and copy that defines our brand purpose and differentiates our products. You will write copy that intrigues, inspires, and engages our audiences, while also driving results. You will have a high-impact and hands-on role in the day-to-day creation and execution of our users communications and content strategy and know the pulse of the crypto and web 3 space, as well as a deep understanding of blockchain projects and digital assets.
Responsibilities
- Efficiently produce marketing copy for all channels including; email, push notifications, in-app communications, website content, advertising content, social media, blogs, newsletters, etc.
- Personalise content for bespoke customer segments with defined KPIS
- Write long form content (blogs, price page, landing page copy)
- Create in-app modules and banners
- Develop and evolve our tone of voice and strategic messaging in collaboration with our in-house team of experienced marketeers and creatives
- Ensure our tone of voice is consistent across all touch points
- Manage quality standards, efficient processes and productivity to support the entire company's copy needs
- Edit and fact-check content
- Work with the senior team to develop communications materials (social content, FAQ, newsletters, etc.)
- Pull competitive use cases and content ideas for inspiration
- Assist with monthly internal reporting across marketing channels
- Build a content library for consumer and business use cases
- Work with internal and external agencies to develop creative content series
Requirements
- Strong passion for crypto and be immersed in the ongoing narratives and conversations continually taking shape in the space
- Experience working in the crypto/web3/financial services space
- Significant experience writing copy for brand marketing campaigns, creative and service content, including for direct response campaigns
- Experienced in writing for an omni-channel experience across email, in-app, blogs, and social with a clearly defined objective
- Ability to measure and report on impact of content in driving business revenue
- Excellent written and verbal communication skills, and the ability to express complex ideas in a clear, easy-to-understand manner
- Experience in working within an agile environment, low time-to-market delivery and high quality
- Experience working with multiple stakeholders
Nice-to-haves
- Understanding of social platforms, communities, and best practices (Twitter, Instagram, Reddit, Discord)
- Knowledge of email marketing, with an understanding of content marketing strategy
- Must possess attention to detail and passion for writing and copywriting, with impeccable quality
- Show a can-do attitude with a willingness to jump in and look for creative new ways to help grow the Uphold brand
- Must be able to maintain deadlines and communicate through various teams
- Be a team player with a great attitude
Benefits
- Annual bonus program based on individual, team and company performance
- Home office stipend for a productive setup
- Generous PTO, healthcare, and employee assistance programs
- Engaging events and celebrations
- Well-stocked office kitchen with a foodie culture
