Copywriter

$93,600 - $99,840/Yr

The Judge Group - Boston, MA

Full-time

Remote - Boston, MA

Administrative and Support Services

About the position

The Copywriter will be a key member of the Global Brand Studio, responsible for maintaining the voice, tone, and quality of brand content across various platforms. This role focuses on storytelling, crafting engaging copy, and ensuring consistency in brand messaging for key projects within a global e-commerce leader.

Responsibilities

• Oversee content creation efforts for key initiatives within the Global Content Studio, ensuring alignment with brand guidelines.
• Craft engaging copy for multiple channels, including emails, product flows, social media, landing pages, and more.
• Collaborate with Brand and Content Strategy teams to ensure that messaging frameworks are consistently reflected across all content.
• Serve as the brand voice and tone advocate, ensuring all communications maintain a cohesive and compelling narrative.
• Lead content sprints with a 'test-and-learn' approach, optimizing based on data insights and performance results.
• Manage editorial calendars, ensuring content is delivered on time and meets internal goals.
• Integrate SEO and conversion strategies into content development to enhance audience reach and engagement.
• Partner with cross-functional teams, including Marketing, Legal, and Product, to drive content forward.
• Build and maintain relationships with internal stakeholders to ensure content meets business objectives and market needs.
• Review content performance metrics and continuously improve content strategies to increase effectiveness.

Requirements

• A bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• 7+ years of experience in content creation, copywriting, or editorial roles within marketing, tech, journalism, or related industries.
• Strong expertise in copywriting, proofreading, and editing, with a proven ability to adapt to various content formats and audiences.
• Familiarity with brand strategy and maintaining consistent messaging across content channels.
• Ability to work independently, manage multiple projects, and collaborate with cross-functional teams in a fast-paced environment.
• Proficiency in content management systems (CMS) and digital marketing tools like Salesforce Marketing Cloud.
• A data-driven approach to content creation, using performance insights to enhance strategies.
• Strong understanding of SEO best practices and content optimization for conversions.
• Excellent communication skills, both written and verbal, with the ability to work with global teams and adapt content for different cultural markets.
• Proven ability to lead and mentor content teams or stakeholders, delivering high-quality, impactful content.