Copywriter

Hancock Whitney Bank - New Orleans, LA

Full-time - Mid Level

New Orleans, LA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Copywriter position at Hancock Whitney is responsible for creating engaging and persuasive copy across various marketing channels, including websites, blogs, social media, and email campaigns. This role collaborates closely with marketing, product, and design teams to develop creative campaigns that enhance brand awareness and drive engagement and conversions. The ideal candidate will have a strong background in copywriting, particularly within the financial services industry, and will be adept at translating complex concepts into clear messaging.

Responsibilities

• Write clear, concise, and persuasive copy for various marketing channels and initiatives.
• Collaborate with cross-functional teams to develop creative concepts and strategies.
• Translate complex financial concepts into clear and engaging messaging for both internal and external audiences.
• Conduct thorough research to understand target audience, market trends, and competitors.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
• Utilize graphic design software and content management systems to create visually appealing assets such as graphics and digital ads.
• Optimize copy for search engines and unique channels to improve organic search rankings and drive traffic.
• Assist in the development and maintenance of brand guidelines and creative assets.
• Stay up-to-date with industry trends, best practices, and emerging technologies.

Requirements

• Bachelor's degree in marketing, communications, graphic design, or a related field.
• Minimum of 3 - 5 years of experience as a copywriter in a corporate or agency setting, preferably within the financial services industry.
• Strong portfolio showcasing a range of writing samples and graphic design projects.
• Excellent written and verbal communication skills, with a meticulous attention to detail.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and editing in content management software.
• Experience with AI tools, such as Search Engine Optimization and Chat GPT.
• Ability to work effectively in a fast-paced, deadline-driven environment, both independently and as part of a team.
• Familiarity with financial terminology and regulations is a plus.

Nice-to-haves

• Experience in the financial services industry
• Familiarity with SEO best practices
• Knowledge of emerging digital marketing trends