Corporate Director of Marketing

About the position

We are seeking a seasoned and strategic Corporate Director of Marketing to lead and support the marketing efforts across a group of hotels and F&B outlets. This individual will drive corporate marketing initiatives with a strong emphasis on e-commerce, Google advertising, and other paid digital efforts. Additionally, this role will provide leadership and oversight to on-property marketing teams across the portfolio. If you are a results-oriented marketing professional with a strong background in hospitality and multi-property digital marketing, we would love to hear from you.

Responsibilities

• Develop and implement strategic marketing plans for a portfolio of hotels and F&B outlets, with a strong focus on digital and revenue-generating initiatives.
• Provide leadership and guidance to on-property marketing teams, ensuring alignment with corporate goals, brand standards, and digital strategy.
• Collaborate with hotel General Managers and other key stakeholders to drive revenue through data-informed marketing tactics.
• Lead and execute corporate e-commerce strategies, including website optimization, meta search management, and booking path enhancements.
• Manage paid digital advertising efforts, with a focus on Google Ads, display, retargeting, and programmatic campaigns across the portfolio.
• Monitor and optimize campaigns for performance, ensuring strong return on ad spend (ROAS) and alignment with business objectives.
• Analyze marketing performance data, producing actionable insights and regular reporting for corporate and property-level stakeholders.
• Lead and inspire a team of marketing professionals, fostering a culture of creativity, innovation, accountability, and results.
• Collaborate closely with corporate leadership, sales teams, revenue management, and other departments to ensure cohesive and strategic marketing execution.
• Provide ongoing training, support, and development opportunities for marketing staff to enhance skills and performance across properties.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 7-10 years of experience in marketing, preferably within the hospitality industry.
• Proven track record of success in multi-property marketing management.
• Deep understanding of e-commerce strategy, digital advertising, and the hospitality booking funnel.
• Expertise in managing Google Ads, paid media campaigns, and digital performance marketing.
• Strong analytical skills with experience using marketing analytics tools to interpret data and drive decision-making.
• Experience in managing and mentoring a marketing team across multiple locations.
• Ability to think strategically and execute tactically in a fast-paced, results-driven environment.
• Excellent communication, leadership, and interpersonal skills.