Corporate Marketing Senior Manager, B2B Strategy

Aeroflow Healthcare - Asheville, NC

Full-time - Mid Level

Remote - Asheville, NC

Ambulatory Health Care Services

About the position

The Corporate Marketing Senior Manager, B2B Strategy at Aeroflow Health is a pivotal role focused on driving B2B marketing initiatives across six essential product lines. This remote position combines strategic oversight with hands-on project involvement, aiming to enhance the company's market positioning and brand differentiation while supporting its mission to improve access to high-quality medical equipment through insurance.

Responsibilities

• Develop and execute B2B-focused brand strategies to position Aeroflow Health as an industry leader.
• Oversee comprehensive multi-channel marketing campaigns across digital, SEO, and paid media.
• Utilize data insights to create compelling narratives that highlight Aeroflow's value and impact.
• Manage public relations and collaborate with agency partners to enhance market visibility.
• Align corporate website and SEO strategies with business objectives to optimize for inbound leads.
• Lead initiatives to foster a cohesive workplace culture through internal events and engagement activities.
• Collaborate with sales and business units to craft B2B strategies that support overall company growth.

Requirements

• 5+ years of experience in B2B marketing, preferably within health, family, or related industries.
• Demonstrated ability to take brand campaigns from concept to completion, particularly in digital and multimedia spaces.
• Experience managing and mentoring a marketing team with a track record of building high-performing, creative teams.
• Extensive experience in A/B testing, campaign analysis, and data utilization to refine marketing strategies.
• Strong background in corporate website management and SEO, ensuring alignment with business objectives.
• Ability to balance strategic oversight with hands-on project management.

Benefits

• Health, dental, vision insurance
• FSA or HSA options
• Optional life insurance
• 401K with company match
• 12 weeks of parental leave for birthing parents
• 4 weeks of parental leave for non-birthing parents
• Fertility stipends
• Free diapers and breast pumps
• Fully remote role with occasional travel
• Opportunities for career advancement