The Creative Director (CD) oversees the creative efforts and creative team members on multiple brands and indications. The CD is a leader, mentor, and guide, who sets the bar for craft and communication. The CD instructs, refines, and pushes all creative team members to higher standards and achievements. The CD has a specific background in either art or copy but is well-versed in both and able to lead creative efforts across all types of campaign-building and multichannel efforts. Additionally, the CD has the depth of experience, knowledge, and understanding of marketing/advertising principles necessary to ensure that the work achieves full potential, adheres to brand standards, remains on schedule and overall, meets/exceeds client expectations. The CD is responsible, in conjunction with account and planning partners, for the overall wellness of the business they oversee, working to maximize team billability, profitability, and opportunities for organic growth. The CD is a trusted client partner, confidently presenting and selling work from a holistic and strategic perspective. AOR and launch experience are preferred.
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