About the position
We are seeking a talented and innovative Social Media Content Creator to join our team. The ideal candidate will have a passion for storytelling and a strong ability to create visually appealing and engaging content that resonates with our homeowner and professional audiences. As a Social Media Content Creator, you will work closely with the Social Media Strategist to understand the social goals, business objectives and KPIs. Then be responsible for capturing and editing original content for various social media platforms to enhance our brand presence and foster audience engagement.
Responsibilities
- Create, produce and edit a variety of content formats (e.g., images, videos, animations, infographics) for social media platforms including Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok.
- On larger content pieces, work with Content Team to request and project manage asset creation and delivery.
- Work closely with the Social Media team to align content with overall brand strategy, social goals and promotional schedules. Brainstorm and conceptualize content ideas in alignment with those goals.
- Stay closely connected with the Content team to understand what content is available for use and request new assets to fill social content gaps.
- Capture high-quality social images and videos, including live event capture and posting. Comfortable being a face for Pella, on-camera, when necessary.
- Edit and refine content to ensure it adheres to brand aesthetics and messaging guidelines. Gain necessary approvals.
- Monitor latest social media trends, tools, and technologies to keep our content outputs fresh and relevant.
- Support the team with brand and influencer partnerships on content delivery requirements.
- Gather and assess user feedback to continuously improve content quality and engagement.
Requirements
- Proven experience as a Content Creator, Social Media Specialist, Producer, or similar role, with a strong portfolio of executed social media campaigns.
- Proficiency in social in-app tools and graphic design software such as Adobe Creative Suite, Canva, etc.
- Exceptional visual storytelling, photography, and videography skills for social content creation.
- Familiarity with social media platforms and best practices for content optimization.
- Strong creative thinking, problem solving and attention to detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication skills, self-starter, and a collaborative mindset.
- 3+ years related experience in social content creation or graphic design.
- A Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or related field.
