Credit Union Marketing Specialist

The Coca-Cola Company - Atlanta, GA

Full-time

Atlanta, GA

Beverage and Tobacco Product Manufacturing

About the position

Coca-Cola Credit Union is seeking a highly creative and motivated Marketing Specialist to join our team. This individual will be responsible for implementing data-driven and innovative marketing strategies and assist our VP of Marketing in conceptualizing and executing marketing campaigns that aim to enhance our credit union's growth, reputation, and market share. The ideal candidate must be a self-starter with exceptional project management skills, capable of thriving in a fast-paced environment. This position is a hybrid role and will require 25% travel, allowing for a blend of remote work and in-office collaboration. In this role, the Marketing Specialist will assist the VP of Marketing in developing, implementing, and evaluating comprehensive marketing strategies, branding, and promotional campaigns. The specialist will oversee the development of creative assets for promotions, including graphics, images, videos, and copywriting. Additionally, managing social media platforms and interfacing with members will be crucial to increasing visibility, membership engagement, and overall brand awareness. The Marketing Specialist will coordinate and implement various marketing projects to ensure that deadlines and defined goals are met, ultimately increasing products and services per member. Organizing and executing community outreach activities and events will also be a key responsibility. Conducting market research to identify trends, member insights, and competitive analytics will inform strategic initiatives and marketing strategies. Furthermore, managing relationships with third-party providers and outside creative agencies for copy development, artwork, layout, and scheduling will be necessary. The specialist will also assist with other marketing duties and special projects as assigned, contributing to the overall success of the marketing department.

Responsibilities

• Assist the VP of Marketing in developing, implementing, and evaluating comprehensive marketing strategies, branding, and promotional campaigns.
• Oversee the development of creative assets for promotions, including graphics, images, videos, and copywriting.
• Manage social media platforms and interface with members to increase visibility, membership engagement, and overall brand awareness.
• Coordinate and implement various marketing projects to ensure deadlines and defined goals are met, increasing products and services per member.
• Organize and execute community outreach activities and events.
• Conduct market research to identify trends, member insights, and competitive analytics that impact strategic initiatives and marketing strategies.
• Manage relationships with third-party providers and outside creative agencies for copy development, artwork, layout, and scheduling as necessary.
• Assist with other marketing duties and special projects as assigned.

Requirements

• Bachelor's degree in Marketing, Communication, Public Relations, or equivalent is required.
• Minimum 3 years of marketing-related experience is required.
• Experience within a financial institution (Credit Union or Bank) is highly desired, but not necessary.
• Working knowledge of Photoshop, Illustrator, and/or InDesign is highly preferred.