About the position
Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men's Wearhouse, Jos. A. Bank, Men's Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit. We currently have an exciting opportunity for an experienced and detail-oriented CRM Campaign Manager to join our Marketing team reporting to the Director of Data Strategy and Campaign Operations. This role entails supporting the execution and deployment of multi-channel marketing campaigns, encompassing planning, project management, segmentation, test design and deployment. The ideal candidate must possess proven experience in end-to-end campaign deployment, with strong project management and organizational skills. The successful candidate will be responsible for meticulously managing project delivery timelines and ensuring all tasks are completed on time. The ability to prioritize effectively, maintain strict adherence to deadlines, and proactively address any potential roadblocks with a sense of urgency is paramount for success in this position. Must have the ability to adapt to changes quickly and be comfortable working in a fast-paced environment.
Responsibilities
- Gather requirements from stakeholders and interpret requests into campaign deliverables for marketing and transactional campaigns and coordinate with internal and external end users.
- Develop project timelines/roadmaps and negotiate priorities for various campaign initiatives.
- Support end-to-end coordination and execution of email campaigns, encompassing request intake, project management, planning, segmentation, test design, scheduling, and deployment of ad-hoc campaigns and journeys.
- Support deployment of marketing (adhoc/journeys) and transactional email campaigns.
- Support segmentation needs for all marketing channels (online and offline).
- Implement testing strategies (A/B testing, multivariate testing) to optimize email performance.
- Perform campaign data analysis and quality control to verify campaign requirements.
- Partner with cross functional teams (data engineering, marketing teams, Customer Service, Store Ops) and external vendors to manage, plan, test, and implement data feed changes, system enhancements and upgrades.
- Collaborate with Analytics/Reporting team to confirm campaign reporting/tracking objectives are achieved.
- Optimize process, campaigns and workflows to improve efficiency and increase output, and ensuring continuous improvement in campaign execution.
- Maintain proactive and responsive communications with leadership and partners through the project and provide timely activity status and escalate as needed to ensure successful campaign delivery.
Requirements
- Bachelor's degree or equivalent related work experience.
- 5+ years direct to consumer marketing experience in email campaign management or a related role.
- Experience with MarTech solutions such as Salesforce Marketing Cloud/Adobe Campaign/Oracle Responsys/Braze/Epsilon etc. is required.
- Experience with Customer Data Platforms is preferred.
- Strong SQL skills, including experience with writing and optimizing SQL queries, stored procedures, and functions is required.
- Experience working with AWS Redshift/Snowflake/Teradata or similar tools is required.
- Proficiency in scripting languages such as Python/Ampscript is preferred.
- Hands on experience in building and deployment of marketing and transactional email campaigns is required.
- Understanding of deliverability concepts and knowledge of CAN-SPAM, GDPR, and other email marketing regulations is preferred.
- Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment.
- Strong analytical and problem-solving skills and comfortable distilling data into insights/optimization opportunities.
Nice-to-haves
- Experience with Customer Data Platforms is preferred.
- Proficiency in scripting languages such as Python/Ampscript is preferred.
- Understanding of deliverability concepts and knowledge of CAN-SPAM, GDPR, and other email marketing regulations is preferred.
Benefits
- Healthcare including medical, dental and vision
- Retirement savings (401k with a company match)
- Income protection programs such as life, accident and disability insurance
- Paid time off for sick leave, vacation, bereavement, jury duty, and holidays
- Wellbeing program
- Commuter assistance
- Adoption assistance
- Education assistance
- Legal services
- Employee merchandise discounts
- Meeting-Free Fridays
- Summer Fridays
- Holiday Early Departure
