CRM Marketing Specialist

Happy Valley Cooperative Association - Greenville, WI

Full-time

Greenville, WI

About the position

Valley Cooperative Association (VCA) is seeking a dynamic CRM Marketing Specialist to enhance our customer engagement and optimize our CRM system. As a member-owned cooperative recognized for our premium baking and brewing ingredients, we pride ourselves on delivering customized solutions and fostering strong industry partnerships. The CRM Marketing Specialist will be pivotal in managing our interactions with current and future customers, ensuring that our CRM system is effectively implemented and maintained to maximize customer satisfaction and retention. In this role, you will develop and implement CRM strategies aimed at improving the customer service experience, generating leads, and driving operational efficiency. You will manage our CRM platform (S2K), ensuring data accuracy and integrity while creating and delivering reports and analytics to measure CRM performance. Collaboration with sales, marketing, and customer service teams will be essential to ensure seamless CRM integration across the organization. Additionally, you will train employees on CRM system usage and best practices, conduct regular audits of CRM data, and stay updated on industry trends and best practices in CRM. The position also involves developing and implementing formal marketing campaigns aligned with Valley's Brand Strategy, which includes creating promotional materials, seasonal preorder guides, and product specifications. You will plan, create, coordinate, and execute various events in collaboration with the Marketing Manager, ensuring that all communications adhere to Valley's brand playbook. Your efforts will help establish Valley as a leader in the industry through crafted articles, press releases, and content across all business units.

Responsibilities

• Develop and implement CRM strategies to improve customer service experience, generate leads and drive operational efficiency.
• Manage and maintain our CRM platform (S2K) to ensure data accuracy and integrity.
• Create and deliver reports and analytics to measure CRM performance and effectiveness.
• Collaborate with sales, marketing, and customer service teams to ensure seamless CRM integration across the organization.
• Train employees on CRM system usage and best practices.
• Conduct regular audits of CRM data to identify and resolve inconsistencies.
• Stay updated on industry trends and best practices in CRM.
• Develop and implement formal marketing campaigns aligned with Valley's Brand Strategy, including training invitations, promotional flyers, seasonal preorder guides, new product introductions, and product images/specifications.
• Plan, create, coordinate, and execute Valley events in collaboration with Valley's Marketing Manager, including the Golf Outing, Annual Food Show, Shareholders Event, and Annual Report.
• Ensure accuracy of web information and refine product catalog to enhance customer experience.
• Craft articles, press releases, and content to establish Valley as a leader in the industry across all Valley business units.
• Lead the creation, management, and execution of Valley's internal and external monthly communications in adherence to Valley's brand playbook.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience as a CRM Specialist or similar role.
• In-depth knowledge of CRM systems and practices (e.g., Salesforce, HubSpot, S2K).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Certification in CRM or related field is a plus.

Benefits

• 401(k) matching
• Health insurance
• Opportunities for advancement
• Vision insurance