Customer Marketing & Lifecycle Manager

About the position

We’re looking for a Customer Marketing & Lifecycle Manager to lead and scale customer marketing, partner communications, and advocacy programs at RapidSOS. This role reports to the Director of B2B/Enterprise Marketing and will be foundational in building these programs from the ground up. At RapidSOS, our B2B partners are our customers — and in this role, you'll develop programs that showcase customer stories and partner business impact, support expansion, and create experiences that strengthen loyalty and product adoption. You’ll also collaborate cross-functionally with sales, customer success, product marketing, demand generation, and PR/Comms to bring these programs to life. From capturing first-customer wins to running partner newsletters and digital campaigns, you’ll turn partner outcomes into marketing programs that drive real revenue impact.

Responsibilities

• Build and lead the customer advocacy and reference program — sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies
• Partner with the Director of B2B/Enterprise Marketing to build and execute a scalable customer marketing and partner lifecycle strategy that drives adoption, retention, and expansion
• Own and execute partner communications — including newsletters, product updates, and success spotlights that educate and engage around key use cases and insights
• Own GTM execution for new partner launches and develop integrated co-marketing programs — including messaging, PR, co-branded content, field events and campaigns aligned to shared growth goals
• Collaborate cross-functionally with Sales, CSMs, RevOps, and Comms to co-design engagement strategies, support QBRs, and identify reference and upsell opportunities
• Act as a lead storyteller — translating partner and customer insights into impactful content, while tracking KPIs across advocacy, engagement, and pipeline contribution

Requirements

• 5+ years of experience in customer marketing, product marketing, or partner marketing in a B2B SaaS environment
• Proven success building and scaling customer advocacy, reference, or lifecycle programs that support retention, expansion, and pipeline growth
• Strong storytelling skills — able to extract compelling narratives from partners and customers and translate them into content that drives impact
• Experience in a customer- or partner-facing role with strong business acumen and ability to align marketing efforts to account growth and revenue goals
• Exceptional communication skills — written, verbal, and interpersonal — with a track record of cross-functional collaboration across Sales, CS, Marketing, and Product
• Experience using tools like Salesforce, marketing automation platforms (e.g., HubSpot), survey and customer evidence tools (e.g., UserEvidence or ReferenceEdge)
• A self-starter who can build programs from the ground up, operate with autonomy, and drive cross-functional alignment
• Curious, customer-obsessed, and energized by helping partners succeed and grow
• Ability and willingness for occasional travel (<25%)

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team