Customer Marketing Manager (PLG)

About the position

TextExpander is designed to help teams and individuals accelerate repetitive tasks and deliver a personal touch in business communications. Our productivity software automates content creation through highly customizable, user-defined keyboard shortcuts, or “snippets,” promoting consistent and compliant communications. From small teams to enterprise-wide deployments, users leverage TextExpander across a variety of job functions—from customer support to recruiting to outbound sales. Our platform is trusted by high-growth technology, healthcare, and consumer companies, including Facebook, Amazon, Uber, and Shopify. With over 100,000 monthly active users who executed 560 million expansions last year, TextExpander is the preferred business productivity tool ranked 4.8 out of 5 on G2. As a portfolio company of Summit Partners, we are backed by a growth equity firm with a track record of successful investments. As the Customer Marketing Manager (PLG), you will drive growth and retention for TextExpander's self-serve customer segment. You'll design and execute marketing programs that guide business users from onboarding to expansion and long-term retention. Leveraging automation, data-driven segmentation, and personalized engagement, you'll optimize the customer journey to boost conversions, feature adoption, and expansion revenue. In this hands-on role, you'll execute your own campaigns, including the creation of content, webinars, emails, in-product messaging, and customer education. You'll track key metrics, quantify impact, and collaborate with Account Management to support larger, managed accounts. If you're a PLG marketer who turns product signals into action and crafts compelling customer experiences, we'd love to hear from you.

Responsibilities

• Own the end-to-end self-serve customer experience.
• Design and implement customer marketing campaigns that engage, retain, and expand self-serve business customers.
• Own the renewal and expansion targets for the self-serve segment of business customers.
• Support renewal and expansion broadly across all customers in partnership with the Account Management team.
• Drive self-serve expansion through targeted messaging and automation.
• Leverage in-app messaging, email campaigns, and behavioral triggers to move customers through the funnel.
• Experiment with personalized upgrade paths based on usage data.
• Create and execute content that supports customer growth.
• Develop lifecycle marketing assets such as onboarding guides, feature announcements, customer stories, and educational content.
• Plan and execute webinars, customer workshops, and in-product messaging to drive deeper product engagement and expansion.
• Identify and activate Product-Qualified Leads (PQLs).
• Monitor product usage signals to surface self-serve customers who are ready to expand.
• Implement automation strategies that guide high-intent users toward upgrades.
• Optimize onboarding and activation flows.
• Ensure new self-serve customers experience a smooth onboarding process.
• Analyze customer behavior to refine segmentation and lifecycle journeys.
• Use tools like Mode, Segment, Mixpanel, and HubSpot to track engagement patterns.
• Develop and run A/B tests to optimize conversion rates.
• Collaborate with Product, Growth, and Account Management teams.
• Measure and report on key lifecycle marketing metrics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7+ years of experience in lifecycle marketing, product marketing, growth marketing, or customer marketing, preferably in a PLG business.
• Preferably 2+ years of working experience in B2B customer marketing.
• Hands-on experience with marketing automation tools (e.g., HubSpot) and product analytics platforms (e.g., Mixpanel, Segment).
• Strong experience working cross-functionally and aligning marketing efforts with product and account management teams.
• Strong understanding of customer segmentation, behavioral triggers, and lifecycle automation strategies.
• Experience creating webinars, customer lifecycle content, in-product messaging, and educational assets.
• Data-driven mindset with a passion for experimentation and optimization.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, remote environment.
• Self-starter who thrives in a fast-paced, execution-focused environment.

Benefits

• High level of autonomy in your role
• Motivated and creative teammates
• Flexible schedule
• Healthcare reimbursement plan (ICHRA plan)
• Paid vacation and sick leave
• 401(k) plan
• Paid parental leave
• Company-paid Short- and Long-term disability insurance