Customer Marketing Manager

About the position

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto or Calgary. As a Customer Marketing Manager, you will lead Clio's customer advocacy efforts, focusing on building programs that celebrate our customers and elevate their success stories. You'll build relationships with advocates, streamline processes, and develop marketing programs that scale.

Responsibilities

• Expand Customer Advocacy Programs: Identify and nurture customer champions to amplify our brand through testimonials, case studies, online reviews, and speaking engagements. Create and promote recognition programs, such as awards and peer-to-peer reviews, to deepen advocacy.
• Manage Customer References: Build and maintain a pipeline of customer references for sales, marketing, and other teams. Conduct interviews, gather testimonials, and connect customers with prospects to share impactful success stories.
• Foster Online Advocacy: Lead initiatives to expand positive reviews across key platforms and leverage those reviews to support marketing and sales objectives.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align customer insights with broader business strategies. Collaborate to ensure advocacy efforts align with company-wide goals.

Requirements

• 2-4 years of relevant experience in customer marketing.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Demonstrable success driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship-building skills and a strong positive attitude.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms like Sendoso, Pendo, Ambassador and Salesforce.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years