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As a Data Analytics Engineer at MassMutual, you will be responsible for prototyping and building data architecture that integrates multiple marketing data sources. This role aims to create a robust data foundation that supports marketing analytics, enabling stakeholders to make informed, data-driven decisions. You will also contribute to advanced sales campaigns by leveraging data to identify target audiences and optimize marketing strategies. Additionally, you will play a key role in developing machine learning models to predict customer behavior and enhance marketing effectiveness, while collaborating with various teams to drive innovative AI capabilities.