Data Analytics Manager

Gonetspeed • Rochester, NY

475d • $85,000 - $100,000

About The Position

The Data Analytics Manager at GoNetspeed plays a crucial role in shaping the marketing team's data strategy and ensuring that data-driven decision-making is at the forefront of sales, marketing campaigns, and customer engagement initiatives. This position involves managing a team of analysts, collaborating with various departments, and delivering actionable insights to enhance marketing performance and customer acquisition and retention.

Requirements

• Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or a related field.
• 10+ years of experience in a data platform and data analysis environment.
• 5+ years of experience managing complex projects.
• Experience leading teams of data analysts and data scientists.
• Expert knowledge of tracking methodologies and attribution models for online and offline channels.
• Proficiency in SQL, Python/SAS programming, Excel, and data visualization tools such as Tableau and Looker Studio.

Nice To Haves

• Experience with Google Analytics.
• Strong communication skills for effective stakeholder engagement.

Responsibilities

• Develop and implement a comprehensive marketing data strategy to drive business goals.
• Create, maintain, and automate dashboards and reports tracking key performance indicators (KPIs).
• Analyze sales and marketing data to uncover trends and insights for optimizing campaign performance.
• Lead and mentor a team of data analysts, providing guidance on best practices and professional development.
• Partner with marketing and sales teams to support data-driven decision-making with actionable insights.
• Ensure data integrity, consistency, and accessibility across the marketing stack in collaboration with cross-functional teams.
• Build and maintain data visualizations that effectively communicate insights to stakeholders.
• Design and analyze A/B tests and other experiments to optimize marketing efforts.
• Implement best practices for data hygiene, governance, and compliance.
• Identify areas of opportunity based on data trends to inform new strategies or improvements.
• Manage high visibility projects to resolve strategic issues for the organization.
• Integrate data from multiple sources and document data definitions and quality requirements.
• Review accuracy of data and results, coaching team members to maintain high standards.

Benefits

• Competitive salary ranging from $85,000 to $100,000 per year.
• Opportunities for professional development and career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree