DELIVERY MANAGER-MARKETING OPERATIONS

Bangalore, IN

Professional, Scientific, and Technical Services

About the position

A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Responsibilities

• Designing and developing solutions, including integrations, data extensions, and automations, within the Salesforce Marketing Cloud platform.
• Designing and developing user interface solutions within the Salesforce Marketing Cloud platform.
• Responsible for email and landing page creation.
• Customizing Marketing Cloud modules to meet business requirements.
• Integrating Marketing Cloud with other systems and data sources.
• Creating and maintaining email templates, journeys, and automations.
• Manage journey logic for audience specifications.
• Implementing personalization and segmentation strategies for targeted marketing campaigns.
• Troubleshooting and resolving technical issues within Marketing Cloud implementations.
• Collaborating with cross-functional teams, including audience build leads, user interface developers, and client marketing teams to ensure alignment with overall business goals.
• Staying updated on the latest Salesforce Marketing Cloud features and best practices.
• Collaborate in code reviews, provide constructive feedback, and maintain code quality standards.

Requirements

• Bachelor's degree in Computer Science or similar.
• Proven experience as a developer.
• Proficiency in Salesforce Marketing Cloud configuration and development.
• Ability to design end to end journeys in SFMC Journey Builder.
• Experience with AMPscript for email scripting and customization.
• Ability to create email templates, content blocks, and emails within Content Builder.
• Strong SQL skills.
• Knowledge of web development technologies including HTML, CSS, and JavaScript.
• Ability to use Litmus, Email on Acid, and other tools to build emails that perform on popular email clients and devices.
• Experience designing and developing user interfaces for email templates and landing pages.
• Familiarity with responsive design principles.
• Ability to configure and troubleshoot APIs.
• Excellent problem-solving and analytical skills.
• Effective communication and collaboration abilities.

Nice-to-haves

• Bachelor's degree in any field.
• Salesforce Marketing Cloud Administrator certification.
• Salesforce Marketing Cloud Developer certification.
• Workflow tool experience (Jira, Workfront, Aprimo, etc.)