Demand Generation Manager - SEO

About the position

Lead our efforts to dominate AI-powered search landscapes while driving demand through SEO-optimized campaigns. This role merges technical SEO expertise with LLM-driven content strategies to generate high-intent leads and revenue.

Responsibilities

• Own the AI-Optimized discovery funnel: Drive strategy and execution for traffic acquisition via traditional search, generative search, AI chatbots (e.g. ChatGPT), and new answer engines (e.g. Perplexity).
• Design content clusters (blogs, case studies, video scripts) that align with LLM preferences and drive lead nurturing.
• Collaborate with Growth and Product Marketing teams to create and structure content that is authoritative, schema-rich, and structured to appear in LLM training sets, featured snippets, and retrieval-augmented generation contexts.
• Ensure your brand appears in top citations and trusted sources used by AI tools by building relationships, improving topical authority, and leveraging structured data and knowledge graphs.
• Develop strategies for visibility and engagement in zero-click environments, including summaries, answer cards, and AI-generated snapshots.
• Drive technical SEO improvements, such as site speed optimization, structured data implementation, to enhance user experience and organic search rankings.
• Lead technical audits to identify and address issues impacting Instawork's search visibility and performance.
• Develop programmatic SEO strategy and content that drives bottom-of-funnel traffic, leads, and revenue.
• Run tests on content formats, schema markup, and AI tool prompts to understand how changes impact visibility and downstream conversions.
• Report on AI-discovery metrics alongside traditional SEO KPIs. Track not just traffic, but influence in AI outputs, brand mentions, and assisted pipeline.

Requirements

• 3+ years in SEO with proven success in demand generation and awareness building
• Expertise in technical SEO (site speed, indexing, structured data) and LLM optimization.
• Proficiency in HubSpot/Salesforce
• Portfolio showing AI search wins (e.g., improved Gemini/Perplexity visibility).

Nice-to-haves

• Webflow Expertise (nice-to-have: front-end development experience independent of Webflow, next.js, and Webflow alternatives)

Benefits

• A variety of medical, dental, and vision plans with coverage beginning on the date of hire
• Flexible paid time off
• At least 8 paid company holidays annually
• Home office stipend
• Phone stipend
• Commuter stipend
• Supplemental pay on qualified leaves
• Employee health savings accounts (HSA) contribution
• Flexible spending plans
• 401K plan
• Perkspot - discount program through Lumity