Demand Generation Manager - SEO

About the position

At Instawork, our mission is to create meaningful economic opportunities for local businesses and skilled hourly professionals in communities around the world. We're building the leading AI-powered labor marketplace—and we're looking for exceptional talent to help us scale quickly and make an even greater impact. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re transforming the way the world works. Lead our efforts to dominate AI-powered search landscapes while driving demand through SEO-optimized campaigns. This role merges technical SEO expertise with LLM-driven content strategies to generate high-intent leads and revenue.

Responsibilities

• Own the AI-Optimized discovery funnel: Drive strategy and execution for traffic acquisition via traditional search, generative search, AI chatbots (e.g. ChatGPT), and new answer engines (e.g. Perplexity).
• Design content clusters (blogs, case studies, video scripts) that align with LLM preferences and drive lead nurturing.
• Collaborate with Growth and Product Marketing teams to create and structure content that is authoritative, schema-rich, and structured to appear in LLM training sets, featured snippets, and retrieval-augmented generation contexts.
• Ensure your brand appears in top citations and trusted sources used by AI tools by building relationships, improving topical authority, and leveraging structured data and knowledge graphs.
• Develop strategies for visibility and engagement in zero-click environments, including summaries, answer cards, and AI-generated snapshots.
• Drive technical SEO improvements, such as site speed optimization, structured data implementation, to enhance user experience and organic search rankings.
• Lead technical audits to identify and address issues impacting Instawork’s search visibility and performance.
• Develop programmatic SEO strategy and content that drives bottom-of-funnel traffic, leads, and revenue.
• Run tests on content formats, schema markup, and AI tool prompts to understand how changes impact visibility and downstream conversions.
• Report on AI-discovery metrics alongside traditional SEO KPIs. Track not just traffic, but influence in AI outputs, brand mentions, and assisted pipeline.

Requirements

• 3+ years in SEO with proven success in demand generation and awareness building.
• Expertise in technical SEO (site speed, indexing, structured data) and LLM optimization.
• Proficiency in HubSpot/Salesforce.
• Portfolio showing AI search wins (e.g., improved Gemini/Perplexity visibility).

Nice-to-haves

• Webflow Expertise (nice-to-have: front-end development experience independent of Webflow, next.js, and Webflow alternatives).

Benefits

• A variety of medical, dental, and vision plans with coverage beginning on the date of hire.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Home office stipend.
• Phone stipend.
• Commuter stipend.
• Supplemental pay on qualified leaves.
• Employee health savings accounts (HSA) contribution.
• Flexible spending plans.
• 401K plan.
• Perkspot - discount program through Lumity.