Demand Generation Manager

About the position

Reputation is seeking a dynamic and results-driven Global Demand Generation Manager to join our marketing team. The ideal candidate will have a strong background in creating and implementing demand generation strategies that drive awareness, engagement, and conversions. This role is pivotal in generating high-quality leads, capturing demand and engagement of target accounts, and nurturing them through the sales funnel to achieve Reputation's company's revenue goals.

Responsibilities

• Develop and optimize lead generation strategies to attract and convert high-quality leads
• Implement lead nurturing programs to move prospects through the sales funnel, including email workflows, content offers, and retargeting campaigns
• Collaborate with EMEA demand generation counterparts to ensure global program execution when appropriate
• Utilize marketing automation tools (e.g., HubSpot, 6sense) to execute and manage campaigns
• Collaborate with digital marketing and the web team to ensure SEO and Website UX is delivering against pipeline objective
• Support the digital marketing team with PPC strategy and execution, including Google, LinkedIn, Meta and Content Syndication channels
• Create customer/prospect-centric experiences that adapt to the ICP buyer's journey and behavior
• Drive a mix of TOFU to MOFU Demand Gen and ABM campaigns including: Email Nurture, Webinars / Webcasts, Videos, Content Syndication and Direct Mail that will increase inbound conversions, capture account engagement and generate pipeline
• Conduct A/B testing to optimize learnings for emails, landing pages, content and digital programs
• Collaborate with the content team and PMM to develop and activate content in our digital channels to hit demand targets throughout the revenue lifecycle
• Leverage tools and technology to create and execute efficient and scalable campaigns
• Manage the demand generation calendar to ensure alignment and timely execution of campaigns
• Monitor and analyze campaign spend, and business contribution against KPI's to optimize ROI
• Oversee cross-functional teams to drive collaboration. Use Asana for daily task management and project deliverables tracking
• Monitor and analyze campaign performance metrics, including lead quality, conversion rates, and ROI
• Provide regular reports and insights to the marketing and sales teams to inform strategy and optimize campaigns
• Manage vendor and agency relationships that support the demand gen strategy and functions
• Work closely with regional Field Marketing Managers, SDRs and sales team to ensure alignment on lead generation goals, target audiences, qualification criteria and account lifecycle
• Collaborate with cross-functional teams, including marketing operations, product marketing, digital marketing, creative, and analytics to execute campaigns effectively

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5-7 years of experience in demand generation, lead generation, or digital marketing
• Experience in B2B marketing, particularly in the technology or SaaS industries
• Proven track record of creating and executing successful demand generation campaigns, especially webinars and email nurture campaigns
• Proficiency in marketing automation, ABX and CRM tools (e.g., HubSpot, Salesforce, 6sense)
• Strong analytical skills and experience with data-driven marketing
• Excellent written and verbal communication skills
• Excellent time management and project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative thinker with a strategic mindset

Benefits

• Flexible working arrangements
• Career growth with paid training tuition opportunities
• Active Employee Resource Groups (ERGs) to engage with
• An equitable work environment
• Flexible PTO
• Paid company holidays
• 4 company provided, 'Recharge Days,' which are wellness days off for the entire company
• Employee Assistance Program
• Access to a wide variety of unique perks and apps: PerkSpot, Wellhub (Gym Pass), Carrot Fertility, Omada, Ladder, SoFi, Fetch Pet Insurance, Calm for Kaiser, Spring Health for Guardian, XP Health for Guardian (virtual eye-wear platform)
• 401k
• Health, dental and vision insurance
• Paid maternity leave
• Employer paid short and long term disability and life insurance