Demand Generation Programs Manager

Watchguard Technologies • Remote, OR

425d • $125,000 - $150,000

About The Position

The Demand Generation Programs Manager at WatchGuard plays a pivotal role in shaping and executing the company's digital marketing and go-to-market strategies. This position is responsible for developing and driving demand generation strategies for global audiences, leading a team to optimize these strategies, and ensuring alignment with product and channel marketing efforts. The role involves collaboration with various marketing teams and managing third-party vendors to report on program performance and drive optimization.

Requirements

• Minimum of 7 years prior experience in marketing or channel marketing.
• Experience in technology or cybersecurity solutions is a plus.
• Proven ability to develop and implement digital demand generation plans with measurable success.
• Strong project management skills, including creating project plans and driving reporting cycles.
• Ability to manage a team and cross-functional stakeholders to meet deadlines.
• Proficiency in tools like Marketo, 6sense, Folloze, Reachdesk, or similar platforms.
• Experience managing third-party sites such as TrustRadius, G2, CRN, TechTarget.

Nice To Haves

• Understanding of Account-based Experience best practices and processes.
• Sharp marketing skills in building creative presentations, emails, webinars, and other assets.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and drive the demand generation strategy for global audiences and channels.
• Lead the team responsible for executing and optimizing the demand generation strategy.
• Collaborate with product marketing, field marketing, digital marketing, channel marketing, and marketing operations teams.
• Manage third-party vendors and work with marketing and sales operations on performance reporting.
• Coordinate with field marketing teams to review program coverage and address needs.
• Meet with channel marketing and partner recruitment teams to discuss strategies on third-party sites.
• Conduct bi-weekly check-ins with the Paid Digital team to coordinate PPC and SEM strategies.
• Hold weekly 1:1 meetings with direct reports to discuss project updates and blockers.
• Participate in cross-functional meetings with leadership from product, sales, marketing, and channel to ensure initiatives stay on track.

Benefits

• Comprehensive benefits plan including medical, dental, life, vision, and disability insurance.
• Healthcare FSA with employer contribution.
• 13 holidays including a floating holiday, Juneteenth, and your birthday.
• 15 days of paid annual leave and 9 days of paid sick time.
• Paid parental leave and 401(k) with employer match.
• Education assistance program and Dependent Care FSA match.
• Adoption assistance and fertility care support.
• Backup care for family and pets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Wholesale Trade Agents and Brokers
• Education Level: No Education Listed