Digital Business and Marketing Manager

T-Mobile US - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Telecommunications

About the position

The Digital Business and Marketing Manager at T-Mobile is responsible for overseeing digital marketing and sales efforts across various brands and customer segments. This role focuses on driving traffic, executing marketing strategies, and improving business outcomes through collaboration with stakeholders and leveraging data analytics. The ideal candidate will thrive in a fast-paced environment, embrace experimentation, and possess strong analytical and communication skills.

Responsibilities

• Serve as digital marketing and sales owner, leading sales strategies and conversion performance optimization.
• Lead testing, personalization, optimization, merchandising, and campaign planning to achieve business outcomes.
• Define and meet digital channel strategy objectives and financial growth goals.
• Collaborate with Line of Business and Marketing teams to implement campaign strategies and enhance customer experiences.
• Provide progress reports and insights to improve metrics through testing and new initiatives.
• Inform product development for web/app channels and highlight differentiators to customers.
• Champion a customer-centric digital channel approach to optimize user experience.
• Participate in strategy review meetings with senior leaders to discuss market needs and sales opportunities.
• Lead brand awareness and customer acquisition campaigns, identifying high-potential opportunities for testing.
• Make data-driven decisions based on performance analytics and customer insights.

Requirements

• Bachelor's Degree in Computer Science, Marketing, UX/design, or equivalent degree (Required).
• Experience in digital marketing and sales strategies.
• Strong analytical skills to interpret data and inform decisions.
• Excellent communication skills for cross-functional collaboration.
• Ability to thrive in a fast-paced, high-growth environment.

Nice-to-haves

• Experience with technology companies.
• Familiarity with eCommerce and digital merchandising.
• Knowledge of customer experience optimization techniques.

Benefits

• Competitive base salary and compensation package.
• Annual stock grant and employee stock purchase plan.
• 401(k) retirement savings plan.
• Access to free, year-round money coaches.