City Of Richmond Va - Richmond, VA
posted 6 months ago
The City of Richmond Office of the Council Chief of Staff is seeking a talented and innovative Digital Communications Specialist to join our team. This multifaceted role will be responsible for overseeing various aspects of digital presence, including web design, social media management, and user experience design. The successful candidate will play a pivotal role in enhancing the City Council's online presence, ensuring a seamless digital experience for all users, and building trust with the community. This position reports to the Senior Civic Innovation Manager. Duties include but are not limited to: **Web Design**: Designing, maintaining, and supporting the web presence across City Council offices, ensuring it remains visually appealing, user-friendly, and current with relevant content. Collaborating with City Council and Council Chief of Staff office to create dynamic content and functionality for the website. Optimizing the website architecture for ease of use and access to vital information. Monitoring website analytics and implementing strategies to improve user engagement and retention. **Social Media Management**: Developing and executing a comprehensive social media strategy to promote City Council initiatives, events, and announcements across various platforms, including but not limited to Facebook, Twitter, and Instagram. Creating compelling and shareable content, including graphics, videos, and written posts, to effectively communicate with constituents and foster community engagement. Monitoring social media channels for mentions, inquiries, and feedback, and respond in a timely and professional manner. Analyzing social media metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement. **User Experience Design**: Conducting user research, usability testing, and stakeholder interviews to understand the needs and preferences of website visitors and social media followers. Using insights gathered to inform the design of intuitive and accessible digital experiences that prioritize user satisfaction and task completion. Collaborating with developers and content creators to ensure that digital assets align with best practices for usability and accessibility standards. Staying updated on industry trends and emerging technologies to continuously improve the City Council's digital communications strategy. **Planning and Strategy**: Collaborating with City Council and the Office of the Council Chief of Staff to develop a sustainable and effective communications plan. Engaging with ongoing revision and development of communications strategies.